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Advanced Segmentation in Google Analytics: How to Set Up and Use Advanced Segments to Analyze Social Media Traffic

When I’m helping clients analyze website traffic and performance, I try and help them avoid the time-consuming process of “report browsing”. Instead, I emphasize entering the process with a very specific goal in mind. You need a purpose when diving into reporting or else you run the risk of spending hours scanning metrics with nothing … Read more

FaceYahoogle – The Impact of Facebook, Yahoo, and Google on Website Traffic

It’s hard to get through a conversation about online marketing right now without bringing up Google, Facebook, and Yahoo (among other popular companies). However, if you’re not heavily involved in online marketing, and you’re not close to the actual referring traffic numbers from Google, Yahoo, and Facebook, then their influence can easily become nebulous. It’s … Read more