In June of 2013 I wrote about the maturing of Google’s Panda algorithm and how it started to roll out monthly over a ten day period. Google also explained at that time that they wouldn’t be confirming future Panda updates. In my post, I explained how the combination of monthly updates, over ten days, with … Read more
Panda 4.0 arrived in late May with a fury not seen by many previous updates. It was a HUGE update and many sites were decimated by P4.0. Most businesses reaching out to me after the May 20 update saw drops of 50%+, with some losing 80% of their Google organic search traffic overnight. And on … Read more
{Updated on 2/8/16 to reflect the name change from Google Webmaster Tools to Google Search Console.} In my opinion, it’s critically important to verify your website in Google Search Console (GSC). By doing so, you can receive information directly from Google as it crawls and indexes your website. There are many reports in GWT that can … Read more
{Important Update About Penguin: Read John Mueller’s latest comments about the Penguin algorithm.} I just returned from SES Atlanta, where I presented “How To Avoid and Recover From Panda, Penguin, and Manual Actions”. The conference was outstanding, included a killer keynote by Duane Forrester and sessions packed with valuable information about SEO and SEM. By … Read more
After Panda 4.0 rolled out, I analyzed many cases of both strong recoveries and severe fresh hits. Based on analyzing over 40 websites hit by P4.0, I wrote two blog posts detailing my findings. You can find my initial findings on my blog and then additional P4.0 findings in my Search Engine Watch column. I … Read more
On May 20th, 2014 Google’s Matt Cutts announced that Panda 4.0 was rolling out. Leading up to that tweet, there was a lot of chatter across the industry about an algorithm update rolling out (based on reports of rankings volatility and traffic gains/losses). I was also seeing lots of movement across clients that had been … Read more
Summary: Google has rolled out multiple algorithm updates in April that heavily impacted song lyrics and mp3 websites. This post provides more information about those updates, documents specific sites that were hit, and provides some possible problems that the algo targeted. I plan to update this post as I analyze more sites impacted by the … Read more
I’m excited to announce that I’ll be speaking at the Weber Shandwick Data Salon on Thursday, April 24th in New York City (from 6:00PM to 7:30PM). Each month, Weber Shandwick invites leaders from various areas of digital marketing to speak, to spark conversation, and to share ideas. I’m thrilled to be presenting next week to … Read more
As a consultant helping a number of companies with Panda recovery, I’ve been eagerly awaiting the March Panda update. Based on the data I have access to, I was able to pick up and analyze Panda UJan14, UFeb14, and the infamous UFeb14Rev (where Google re-rolled out the algorithm update after mistakenly hammering movie blogs). Needless … Read more
In June of 2013, Pierre Far from Google explained that providing a poor mobile experience could impact a site’s rankings in the smartphone search results. Basically, if a site is making mistakes with how it is handling mobile visits, then that site risks being demoted in the search results when users are searching from their smartphones. … Read more
Summary: Google ended up rolling out two major algorithm updates in February of 2014. The first, which seemed like the monthly Panda update, caused serious collateral damage with a number of prominent movie blogs. After hearing from one movie blog owner, Matt Cutts of Google got involved, and Google refined the algorithm. Two days later, … Read more
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