I’m excited to announce that I’ll be speaking at the Weber Shandwick Data Salon on Thursday, April 24th in New York City (from 6:00PM to 7:30PM). Each month, Weber Shandwick invites leaders from various areas of digital marketing to speak, to spark conversation, and to share ideas. I’m thrilled to be presenting next week to … Read more
As a consultant helping a number of companies with Panda recovery, I’ve been eagerly awaiting the March Panda update. Based on the data I have access to, I was able to pick up and analyze Panda UJan14, UFeb14, and the infamous UFeb14Rev (where Google re-rolled out the algorithm update after mistakenly hammering movie blogs). Needless … Read more
In June of 2013, Pierre Far from Google explained that providing a poor mobile experience could impact a site’s rankings in the smartphone search results. Basically, if a site is making mistakes with how it is handling mobile visits, then that site risks being demoted in the search results when users are searching from their smartphones. … Read more
Summary: Google ended up rolling out two major algorithm updates in February of 2014. The first, which seemed like the monthly Panda update, caused serious collateral damage with a number of prominent movie blogs. After hearing from one movie blog owner, Matt Cutts of Google got involved, and Google refined the algorithm. Two days later, … Read more
As of July 2013, Google will not confirm Panda updates anymore. And as I explained in my post about unconfirmed Panda updates, this can lead to serious confusion for webmasters. For example, if Panda updates are not documented, then it becomes that much harder to understand why a serious drop in organic search traffic occurred. … Read more
Last Wednesday, Google rolled out new functionality in the search results, which sure got the attention of SEOs across the industry. Now when searching for information, you will sometimes see an additional link directly in the search results for specific organizations and/or websites. Users can click on that link to view additional information about that … Read more
On Christmas Day, Rap Genius was given a heck of a gift from Google. A penalty that sent their rankings plummeting faster than an anvil off the Eiffel tower. The loss in traffic has been documented heavily as many keywords dropped from page one to page five and beyond. And many of those keywords used … Read more
Note, this tutorial works in conjunction with my Search Engine Watch column, which explains how to analyze the top landing pages from Google Organic prior to, and then after, Panda arrives. With the amount of confusion circling Panda, I wanted to cover a report webmasters can run today that can help guide them down the … Read more
In August of 2012, Google announced an update to its search algorithm that targeted websites receiving a high number of DMCA takedown requests. The update was unofficially called “The Pirate Update”, based on the concept of pirating someone else’s content like music, movies, articles, etc. With the update, Google explained that “sites receiving a lot … Read more
In June I wrote an important blog post, based on the amount of Panda work I help companies with. The post was about the maturing of Panda, and how Google planned to roll out the algorithm update once per month, while taking up to ten days to fully roll out. Google also explained that it … Read more
Summary: I analyzed the first double Penguin recovery I have come across during my research (after the Penguin 2.1 update). But what I found could reveal a glitch in the Penguin algorithm. And that glitch could be providing a false sense of security to some business owners. If you have followed my blog and Search … Read more
© 2024 G-Squared Interactive LLC • All Rights Reserved
