google

In August of 2012, Google announced an update to its search algorithm that targeted websites receiving a high number of DMCA takedown requests.  The update was unofficially called “The Pirate Update”, based on the concept of pirating someone else’s content like music, movies, articles, etc.  With the update, Google explained that “sites receiving a lot … Read more

In June I wrote an important blog post, based on the amount of Panda work I help companies with.  The post was about the maturing of Panda, and how Google planned to roll out the algorithm update once per month, while taking up to ten days to fully roll out.  Google also explained that it … Read more

Summary: I analyzed the first double Penguin recovery I have come across during my research (after the Penguin 2.1 update). But what I found could reveal a glitch in the Penguin algorithm. And that glitch could be providing a false sense of security to some business owners. If you have followed my blog and Search … Read more

On Friday, October 4th at 4:50PM, Matt Cutts announced that Penguin 2.1 was rolling out.  It was shortly after reading that update that I tweeted we could be in for an icy weekend (as the latest update would surely take out more websites).  But on the flip side, a new update also meant that more … Read more

Summary: How I helped an ecommerce retailer recover from Panda in eight days, when it was never Panda in the first place. A few weeks ago, I had a business owner reach out to me about a potential Panda hit.  His initial email to me was similar to many others I have seen.  He noticed … Read more