viral-marketing

7 Drivers of Word of Mouth Marketing (WOM)

Word of Mouth Marketing (WOM) has become a hot topic over the past few years in marketing. The web has helped foster the explosive growth of WOM, since it’s a powerful catalyst for spreading the word to targeted individuals in mere nanoseconds! Many companies hear about “empowering customer evangelists” and they want to jump right … Read more

MedellintheFilm.com – How HBO is Using Buzz Marketing for a Movie That Hasn’t Been Made on a TV Show That Isn’t Real, Or is It?

Entourage on HBO If you have HBO, then chances are you watch Entourage. How can you not love this show, right? It gives you a view into the life of a big time actor in Hollywood and all the craziness that goes along with it. I’ve watched the show since its first episode and I’m … Read more

The Top Online Marketing Channels – My Top 6 in June 2007

At least a few times per month I’m asked, “Which internet marketing channels do you believe are the strongest?” It’s almost impossible to answer this question without some context. For example, a company that sells toys is much different than a consulting firm looking for Fortune 500 clients, right? Each business will have its own … Read more

The Difference Between Bzz Marketing, Viral Marketing, and Word of Mouth Marketing

You might be wondering, “Aren’t they all the same thing?” The quick answer is no…and you are about to hear the longer answer in my post. If you are in marketing, I bet you’ve heard someone talking about WOM when they really meant Bzz and then heard someone else a few minutes later talk about … Read more