Flim Flam to Protect Your Brand, How Boar’s Head is Empowering Customers to Defend Their Reputation
I heard a radio commercial today that made me wish there were DVR’s for radio. In the world of marketing, there has been a lot of talk about word of mouth marketing (WOM), empowering customer evangelists, harnessing the viral power of the web, etc. So, when I heard a Boar’s Head commercial about the old … Read more