In 2008, I wrote a post about how delaying email by one minute in Microsoft Outlook could save your job one day. It’s been a popular post on my blog since then, and I’ve received many emails from people explaining how that tip did save them. So, although I typically write about digital marketing strategy, … Read more
It’s hard to have a conversation about online marketing without bringing up both blogging and Twitter. Both have become critical components of a well-balanced online marketing mix (and for good reason). Blogs can be the anchor in a social media marketing strategy, enabling a company to humanize itself, provide valuable content for targeted users, and … Read more
This isn’t necessarily a marketing-focused blog post, but I guess that’s based on how you interpret it. If you consider having to market yourself “marketing”, then I guess it still fits my blog! There are times I’ll write about something that I think can be extremely valuable for my readers, even if it’s not directly … Read more
This past weekend I learned that Joe Homan from Shire Pharmaceutical won the company’s prestigious CEO Award. I’m excited for Joe, but I’ll be honest, this didn’t shock me at all. I’ve known Joe for 14 years and I can tell you that he’s definitely someone that strikes you as “CEO Award Caliber”. As I … Read more
Ahh, the classic quote from Ash in Army of Darkness (watch the video clip above if you don’t know what I’m referring to!) I’m a big horror movie fan and this quote always cracks me up… And Bruce Campbell delivering the line makes it even better. So why the video clip? Well, I had a … Read more
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