When I work on e-Commerce optimization projects, I often take clients through several examples of what I consider to be e-Commerce excellence. While I go through this process, it usually doesn’t take long before I mention Amazon.com. Amazon consistently exceeds my expectations with selection, ease of use, access, security, and customer service. I’ve written previously … Read more
I’m a nice guy. Really, I’m not kidding… I don’t want to complain about companies, products or services. Actually, I love coming across a product or service that I like and that I believe in. And, I’m the type of person to tell everyone I know. I’m definitely a word of mouth marketing machine for … Read more
Over the past year, there have been some studies completed to determine the impact of using live chat to increase conversion and average order value. Some marketers believe that providing answers to questions (via live chat) at critical stages during the purchase process can help increase your conversion rate. In a nutshell, it’s about proactively … Read more
If you run an e-commerce website, then you already know how important site search is to your business. As websites grow more complex, visitors love to use site search to find products on your website. So, how good of a job does your site search do at connecting visitors to the products that they are … Read more
This is Part II of my series about e-commerce imaging functionality at LandsEnd.com. In my first post, I explained how the pan, zoom, and view funtionality is some of the best I have seen on the web. This post is about something much more important, at least in the long-term. When you browse LandsEnd.com and … Read more
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