The holiday season is fast and furious for me as a digital marketer. I have the opportunity to help several companies with a wide range of holiday campaigns, from Search Engine Marketing campaigns to Facebook campaigns to Email Marketing campaigns. It’s an exciting time of year for digital marketers. But, as I’m brainstorming and developing … Read more
This is Part II of my series about e-commerce imaging functionality at LandsEnd.com. In my first post, I explained how the pan, zoom, and view funtionality is some of the best I have seen on the web. This post is about something much more important, at least in the long-term. When you browse LandsEnd.com and … Read more
We’ve all been there. You’re shopping online and find something you’re 95% sure that you want, but you need to get a better look at the product before you click “add to cart”. So you select “Click here for larger photo” but sometimes that yields inadequate images that don’t really build more confidence. Over the … Read more
As the holidays approach, chances are you will be launching several email marketing campaigns. Busy holiday marketing schedules heavily rely on email to connect with customers, promote holiday sales and offers, and to drive revenue. With the flurry of emails you’ll be sending out, analyzing your campaigns is critical to improving their effectiveness. Utilizing a … Read more
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