Based on helping companies with major algorithm updates, I often have site owners reaching out about big drops in traffic (whether that’s from broad core updates, other major algorithm updates like the Product Reviews Update, technical problems, or … [Continue reading]
Update: May 2022I just published a post covering a number of findings from the March 2022 Product Reviews Update (the latest PRU to roll out). My analysis covers linking to multiple sellers, the use of video content, loopholes in the PRU, intent … [Continue reading]
While helping companies that have been heavily impacted by Google’s broad core updates, the topic of “authority” comes up often. And that’s especially the case for companies that focus on “Your Money or Your Life” (YMYL) topics. For example, sites … [Continue reading]
When performing a competitive analysis, it’s smart to run a keyword gap analysis to determine the queries that competitors rank for that your site doesn’t rank for. It can often yield low-hanging fruit that your content team can execute on. As part … [Continue reading]
There has been a lot of confusion and debate over the years about how to best handle pagination from an SEO perspective. It doesn’t help that Google changed on this front, which has led to even more confusion about the best path forward. For example, … [Continue reading]