Google has done a lot of work over the past two years with Google Images. And all signs point to Google driving forward with even more new features and functionality. Although sometimes an afterthought for many companies when it comes to Search, … [Continue reading]
The September 2019 Google Core Update – Case studies, health and medical volatility, Discover impact, “baby algorithms”, and revisiting the “kitchen sink” approach to remediation
Google typically pushes broad core ranking updates only a few times per year, and on September 24, 2019, they pushed yet another. Google’s Danny Sullivan pre-announced the update on Twitter and explained like previous core updates, it would be a … [Continue reading]
Google’s Core Algorithm Updates and Copied Content: The Domino Effect of Negative Impact
There’s never a dull moment in Google Land. And that’s especially the case for health and medical sites over the past year starting with the Medic Update in August of 2018. Since then, we have seen several major core updates, which seem to include a … [Continue reading]
NOT taking the (canonical) hint: How to estimate a low-quality indexing problem by page type using Google Analytics, Search Console, SEMrush, and Advanced Query Operators
During a recent crawl analysis and audit of a large-scale site that was negatively impacted by Google’s core updates, I surfaced an interesting SEO problem. I found many thinner and low-quality pages that were being canonicalized to other stronger … [Continue reading]
Google’s Core Algorithm Updates and The Power of User Studies: How Real Feedback From Real People Can Help Site Owners Surface Website Quality Problems (And More)
Google just rolled out another broad core algorithm update on June 3 (which was preannounced by Google’s Danny Sullivan.) And once again, the core ranking update was big. It wasn’t long before you could see significant impact from the update across … [Continue reading]
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