While analyzing performance in Google Search Console (GSC), some site owners have reported a strange situation with impressions and position (and some even believe it’s a bug). I’ve seen this many times and I often get questions about it from site … [Continue reading]
I was recently performing a SERP analysis for a client and noticed some big differences in performance when comparing mobile to desktop. For example, clicks and click-through rate were much lower on mobile than desktop for certain queries. And when … [Continue reading]
In 2016 I wrote a post covering how long it takes before urls lose signals after not properly redirecting those urls during a migration. For example, a site had urls ranking in web search, changed urls but forgot redirects, and the old urls were … [Continue reading]
I’ve been following the progression of Web Stories (formerly called AMP stories) since 2018 when the developer preview launched, and they have been hard to ignore recently. Google has been pushing the Story format pretty hard over the past year and … [Continue reading]
When thinking about content quality, it’s incredibly important to meet or exceed user expectations based on query. If your content cannot do that, then users can end up extremely frustrated as they search Google, click through your listing in the … [Continue reading]
