Google is always working to enhance features in the search results (SERPs). Over the years, we have seen the SERPs change from ten blue links to a mix of images, videos, featured snippets, one-box results, immersive mobile results, and more. There … [Continue reading]
SEO Flatliners – The Curious Case Of A Massive 1-Month Algorithmic Demotion From Google (To The Minute) And What Could Have Triggered The Drop
In the movie Flatliners, a group of medical students experiment with dying for a short period of time to see what’s beyond, only to be revived quickly after. I couldn’t help but think of this movie while recently helping a company that was in a dire … [Continue reading]
The March 12, 2019 Google Core Algorithm Update – A Softer Side Of Medic, Trust And The Link Graph, Quality Still Matters, And The Importance of the “Kitchen Sink”
In 2018, we saw three broad core ranking updates that caused massive volatility in the search results globally. Those updates rolled out in March of 2018, August of 2018 (Medic Update), and then late September of 2018. All three were huge updates, … [Continue reading]
7 Examples of Untrackable Clicks From Google’s Ecosystem of Search, Chrome, and Feeds
Information is powerful. And for SEOs, it can help inform, guide, and drive change. That’s why we're always looking for more data from Google to better understand where traffic is coming from, what people are searching for, which elements in the … [Continue reading]
A Holly Jolly Load Balancer Christmas – How Google Treated A Major Site Performance Problem From A Crawling And Ranking Perspective [SEO Case Study]
Ah, the holidays. Who doesn’t love a festive atmosphere, ugly Christmas sweaters, eggnog, singing Christmas carols, and major performance problems that can take down your site? Wait, what was that last part??The holidays are always interesting … [Continue reading]
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