During a recent crawl analysis and audit of a large-scale site that was negatively impacted by Google’s core updates, I surfaced an interesting SEO problem. I found many thinner and low-quality pages that were being canonicalized to other stronger … [Continue reading]
Google’s Core Algorithm Updates and The Power of User Studies: How Real Feedback From Real People Can Help Site Owners Surface Website Quality Problems (And More)
Google just rolled out another broad core algorithm update on June 3 (which was preannounced by Google’s Danny Sullivan.) And once again, the core ranking update was big. It wasn’t long before you could see significant impact from the update across … [Continue reading]
Beyond The 1K Limit – How To Bulk Export Data From GSC By Search Appearance Via Analytics Edge (including How-to, Q&A, and FAQ)
Google has been releasing new features in the search results more and more recently that can have a big impact on SERP treatment, click-through rate, and potentially traffic. Three of those features are part of Google’s “best answer carousels” and … [Continue reading]
Exploring Google’s New How-to Snippets In Search And On Smart Displays: SERP Treatment, Fresh GSC Data, Video Templates, Monetization, and more
Google is always working to enhance features in the search results (SERPs). Over the years, we have seen the SERPs change from ten blue links to a mix of images, videos, featured snippets, one-box results, immersive mobile results, and more. There … [Continue reading]
SEO Flatliners – The Curious Case Of A Massive 1-Month Algorithmic Demotion From Google (To The Minute) And What Could Have Triggered The Drop
In the movie Flatliners, a group of medical students experiment with dying for a short period of time to see what’s beyond, only to be revived quickly after. I couldn’t help but think of this movie while recently helping a company that was in a dire … [Continue reading]
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