The fall of 2016 was an extremely volatile time from a Google algorithm update standpoint. Actually, I believe it was the most volatile fall I have ever seen. We saw numerous updates from Google, including partial rollbacks. For example, we … [Continue reading]
Google’s Algorithms Can Ignore Rel Canonical When URLs Contain Different Content. Here’s Proof.
Can Google ignore rel canonical? Yes, that can happen if Google believes the urls are not equivalent. Google's John Mueller explained this in a recent webmaster hangout video and I have seen this happen a number of times while helping clients. My … [Continue reading]
Google’s Mobile Popup Algorithm Launches – First Examples of Negative Impact (Updated)
Update 2/8/17: We are now a full month into the rollout of the mobile popup algorithm and I am still not seeing widespread impact. I did surface a few examples of urls being impact during the first week of the rollout, but there are still many sites … [Continue reading]
How Breaking News Impacts Google Featured Snippets – The Algorithm Is Getting Faster, More Dynamic, and Personalized
{Update: It happened again. I just surfaced a featured snippet for "eagles uniforms" that was based on the color rush uniforms they wore in last night's game (12/22). So it seems this was not an anomaly, but something that can happen based on … [Continue reading]
The Updates Continue – The November 30, 2016 Google Algorithm Update (And The Algo Tremor on December 6)
Summary: Yes, it’s happening again. There was a significant Google algorithm update on 11/30/16, following an update on 11/10/16 that was partially reversed on 11/18/16. And the 11/30 update is showing a connection to previous quality updates (AKA … [Continue reading]
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