On August 1, 2018 Google rolled out one of the biggest algorithm updates I’ve ever seen. It was huge and many sites saw significant volatility across categories and countries. The 8/1 update followed similar broad algorithm updates in March and April … [Continue reading]
Trapped In Google’s New Video Carousels – A Dangerous SERP Feature For Some Ecommerce Retailers [Case Study]
{Update 8/13/18: I started noticing a number of ecommerce retailers being released from video carousels when their category or product pages didn't contain any video (or if the video just supported the main content on the page). The first signs of … [Continue reading]
How Sinister Mobile Popups Only Triggering For Uncookied Users (and Googlebot) Could Impact SEO, Usability, and Monetization
Users hate popups. But they really hate mobile popups. They are annoying, inhibit the user experience, and can cause serious user frustration. But mobile popups can also cause problems from an SEO standpoint. First, Google has a mobile popup … [Continue reading]
More data awaits: How to juice up your Index Coverage reporting by adding directories to Google Search Console (GSC)
Google’s new index coverage reporting is killer. For a long time, the SEO community wanted something more powerful than the simple index status report in the old GSC. You know, something we could really sink our SEO teeth into. And we finally … [Continue reading]
The March 7 and April 16 2018 Google Algorithm Updates [Part 2] – Analysis and Findings From The 4/16 Update
In part one of this series, I covered an overview of the March 7 and April 16 updates, what I think could be going on with relevance and quality, what Google has explained about the update, and more. Now in part two, I’m going to provide examples of … [Continue reading]
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