For whatever reason, I’ve seen an uptick in site owners reaching out to me recently about search snippets appearing that they aren’t happy about. For example, Google is selecting text for a search snippet that they simply don’t want to be displayed in the search results. The site owners reaching out didn’t know if they … Read more
As I’ve been helping companies that were heavily impacted by the “2023 Fall of Insane Algorithm Updates”, I have once again heard from several site owners that had their highest levels of traffic right before getting hammered. I’ll cover more about that soon, but it’s something I have seen for a long time. And now … Read more
Google rolled out the November 2023 reviews update on November 8, 2023 and announced it is moving to more of a continuous rollout (so the November update will probably be the last reviews update announced). That’s unless significant changes to the system are implemented (like expanding to additional languages or other major changes implemented). As … Read more
Including tips and recommendations for helping site owners navigate the AI UGC triple (detection, volume, and pace of lower-quality AI user-generated content.) The term “low-quality AI user-generated content” is a mouthful, but it’s an important topic for site owners that allow UGC to be published on their sites. And I have come across several tough … Read more
The past two months in Google Land has been one of the most volatile times I can remember in the search industry. Google released the August broad core update, then a powerful helpful content update in September, then the October broad core update, and also sandwiched in a spam update which overlapped the October core … Read more
Based on what I’m seeing with sites heavily impacted by the HCU, and what Google explained in its April documentation update, the combination of unhelpful content and poor UX can be an extremely problematic combination for site owners. Update: 10/2/23:Included a section about Google’s latest blog post on web.dev which covers how to effectively run … Read more
Bing finally rolled out its XML Sitemap Coverage Report in Bing Webmaster Tools, which is a great addition for site owners. Using the report, you can check indexing levels based on the urls being submitted via XML sitemaps. This is similar to what Google offers in its Coverage reporting, but it’s great to have another … Read more
As I’ve been analyzing the impact from the August broad core update (I’ll have more to share on that soon…), I’ve been digging into drops and surges across sites. For larger-scale sites, I often come across pockets of content that I want to take a closer look at from a quality standpoint. And as part … Read more
Update: September 14, 2023Google just announced that HowTo snippets will now be removed from the desktop results as well. The original announcement explained desktop HowTo snippets would remain, but Google reversed course and has now removed them. Update: September 13, 2023Google finally removed FAQ snippets from the desktop results. Learn more about the removal. —–On … Read more
Last month John Shehata from NewzDash published a blog post documenting a study covering the impact of syndication on news publishers. For example, when a publisher syndicates articles to syndication partners, which site ranks and what does that look like across Google surfaces (Search, Google News, etc.) The results confirmed what many have seen in … Read more
After analyzing a Google patent related to PAA and PASF, I started reviewing other recently-granted patents. And it wasn’t long before I surfaced another very interesting one regarding the use of machine learning models. The patent I just analyzed focuses on using and/or generating a machine learning model in response to a query (when Google … Read more
© 2025 G-Squared Interactive LLC • All Rights Reserved
