On Christmas Day, Rap Genius was given a heck of a gift from Google. A penalty that sent their rankings plummeting faster than an anvil off the Eiffel tower. The loss in traffic has been documented heavily as many keywords dropped from page one to page five and beyond. And many of those keywords used … Read more
Note, this tutorial works in conjunction with my Search Engine Watch column, which explains how to analyze the top landing pages from Google Organic prior to, and then after, Panda arrives. With the amount of confusion circling Panda, I wanted to cover a report webmasters can run today that can help guide them down the … Read more
In August of 2012, Google announced an update to its search algorithm that targeted websites receiving a high number of DMCA takedown requests. The update was unofficially called “The Pirate Update”, based on the concept of pirating someone else’s content like music, movies, articles, etc. With the update, Google explained that “sites receiving a lot … Read more
In June I wrote an important blog post, based on the amount of Panda work I help companies with. The post was about the maturing of Panda, and how Google planned to roll out the algorithm update once per month, while taking up to ten days to fully roll out. Google also explained that it … Read more
Summary: I analyzed the first double Penguin recovery I have come across during my research (after the Penguin 2.1 update). But what I found could reveal a glitch in the Penguin algorithm. And that glitch could be providing a false sense of security to some business owners. If you have followed my blog and Search … Read more
Bing recently announced it is using IE11’s pre-render tag to enhance the user experience on Bing.com. Pre-rendering enables Bing to automatically download the webpage for the first search result before you visit that page. Note, this only happens for “popular searches”, and I’ll cover more about that below. Pre-rendering via Bing means the destination page … Read more
On Friday, October 4th at 4:50PM, Matt Cutts announced that Penguin 2.1 was rolling out. It was shortly after reading that update that I tweeted we could be in for an icy weekend (as the latest update would surely take out more websites). But on the flip side, a new update also meant that more … Read more
Summary: How I helped an ecommerce retailer recover from Panda in eight days, when it was never Panda in the first place. A few weeks ago, I had a business owner reach out to me about a potential Panda hit. His initial email to me was similar to many others I have seen. He noticed … Read more
I’m a big fan of Google+, and have been from the start. I joined the first week it launched, and have been extremely active there ever since. Since joining, I have loved the engagement, the people, the smart conversations, the functionality, etc. In addition, I have seen the impact it can have on exposure, SEO, … Read more
I used to be extremely critical of Facebook Ads in the past. But that’s before Facebook released a boatload of functionality for enhancing your campaigns. Sure, marketplace ads, or ads running the right sidebar, have seen declining engagement over the years, but that’s just a fraction of what you can do now with Facebook Ads. … Read more
If you’ve read my previous posts, then you already know that SEO audits are a core service of mine. I still believe they are the most powerful deliverable in all of SEO. So when prospective clients call me for help, I’m quick to start checking some of their stats while we’re on the phone. As … Read more
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