In my last post, I explained a fascinating hreflang situation where Google could surface urls that were canonicalized (and not indexed) in the SERPs by country. For example, if you had multiple urls in the same language targeting different countries, and those urls were all canonicalized to one url (let’s say the /us/ version), then … Read more
If you’re using hreflang with pages written in the same language, but targeting different countries, you might be surprised to learn how Google can handle the situation (especially when multiple pages are being canonicalized to one). John Mueller confirmed this behavior in a recent webmaster hangout video, which is provided below. Read my post to … Read more
I promised I wouldn’t but I just gave it a name. :) Actually, it’s based on a tweet from Marie Haynes saying, “It’s March Madness!” after I posted screenshots of the wild tremor starting on 3/14/18. More about that tremor soon. As many of you know, Google pushed a really big update starting the week … Read more
Update: February 27, 2018 Until today, you could only see ad filtering in action using Chrome Canary (a version of Chrome that provides the newest features being tested). But I just spotted ads being filtered in the stable version of Chrome for desktop and mobile. Google has said that ad filtering will roll out gradually … Read more
If you are working on a large-scale site, you need to be very careful that you don’t create infinite spaces. That’s when a site generates a near-endless list of urls that Google can end up crawling. Google does not want to churn through endless urls and it can cause problems on several levels SEO-wise. That’s … Read more
Last month I wrote a post covering a number of real-world mobile problems I surfaced on sites using separate mobile urls (like m-dot subdomains). With Google moving to a mobile-first index, it’s extremely important to make sure your mobile urls contain the equivalent content, structured data, canonical tags, hreflang tags, etc. as your desktop urls. … Read more
Summary: From Maccabees to celebrities to doorways to affiliates, Google took it all on in December of 2017. There were several dates leading up to the holidays with significant movement from an algorithm update standpoint, including December 5, December 12, December 15, December 18, and December 26 (with possible connections between some of those updates). … Read more
This is NOT a normal post for me to publish, but I wanted to quickly document what I’m seeing. I’m in the middle of heavily analyzing some larger algorithm updates that occurred in December (there were several), and I came across a very interesting situation. I noticed that some celebrities aren’t ranking anymore for their … Read more
In October of 2016, Google announced its plan to move to a mobile-first index. Gary Illyes first explained this at Pubcon and then Google officially published a blog post covering the subject. It’s an important move and a 180 for search. Until now, Google has used the desktop URLs and content for ranking purposes, even for mobile rankings. … Read more
I’ve written about Murphy’s Law for SEO before, and it’s scary as heck. And that’s especially the case for large-scale websites with many moving parts. Murphy’s law is an old adage that says, “anything that can go wrong, will go wrong.” For example, no matter how much you plan and prep for large-scale SEO changes, … Read more
Google’s quality algorithms are always at work. And Google’s John Mueller has explained a number of times that if you are seeing a decrease in rankings during algorithm updates, and over the long-term, then it could mean that Google’s quality algorithms might not be convinced that your site is the best possible result for users. … Read more
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