While analyzing performance in Google Search Console (GSC), some site owners have reported a strange situation with impressions and position (and some even believe it’s a bug). I’ve seen this many times and I often get questions about it from site owners left scratching their heads after witnessing those metrics in their own stats. Although … Read more
I’ve been following the progression of Web Stories (formerly called AMP stories) since 2018 when the developer preview launched, and they have been hard to ignore recently. Google has been pushing the Story format pretty hard over the past year and I’ve seen stories show up more and more both in Search and in Discover. … Read more
When thinking about content quality, it’s incredibly important to meet or exceed user expectations based on query. If your content cannot do that, then users can end up extremely frustrated as they search Google, click through your listing in the search results, scan your page, and not find what they were looking for. And that … Read more
There are times that pesky image search results stick around on Google even when those images have been removed from the web (or at least you think they have been removed from the web). I’ve received many calls over the years about this very situation. And many times, the images that people want to remove … Read more
In October of 2019, Google announced a plan to gradually block mixed content over time. Mixed content is a common issue across sites where secure pages attempt to load insecure content. For example, loading an image file over http from an https page. There are security risks associated with that, so Chrome wants to eliminate … Read more
A Quick Reintroduction To Quality Indexation:I’ve covered the importance of what I call “quality indexation” many times in my posts about major algorithm updates. It’s an extremely important topic, especially for larger-scale sites. When I refer to quality indexation, I’m referring to the importance of making sure your highest quality content gets indexed, while ensuring … Read more
For many site owners and SEOs, SafeSearch can be a confusing topic. For example, understanding how SafeSearch works, what filtering looks like in action, and how it can impact traffic from Google organic search. That’s especially the case for sites that walk a fine line between providing non-explicit and explicit content (at least according to … Read more
Update: June 23, 2020Disqus Indexing Bug Fixed By Google:Google’s Martin Splitt confirmed there was a glitch that was inhibiting Google from indexing some Disqus comments. That glitch has been fixed and Google is now indexing Disqus comments. You can read more about that below in my post. ———————————– While helping companies that have been impacted … Read more
Google has done a lot of work over the past two years with Google Images. And all signs point to Google driving forward with even more new features and functionality. Although sometimes an afterthought for many companies when it comes to Search, Google Images can drive meaningful traffic. In addition, having your images properly indexed … Read more
During a recent crawl analysis and audit of a large-scale site that was negatively impacted by Google’s core updates, I surfaced an interesting SEO problem. I found many thinner and low-quality pages that were being canonicalized to other stronger pages, but the pages didn’t contain equivalent content. As soon as I saw that, I had … Read more
Google just rolled out another broad core algorithm update on June 3 (which was preannounced by Google’s Danny Sullivan.) And once again, the core ranking update was big. It wasn’t long before you could see significant impact from the update across sites, categories, and countries. Some sites surged, while others dropped off a cliff. And … Read more
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