web-analytics

How To Use Index Status in Google Search Console (GSC) to Diagnose SEO Problems

{Updated on 3/28/16 to reflect the name change from Google Webmaster Tools to Google Search Console.} In late July, Google added Index Status to Google Search Console to help site owners better understand how many pages are indexed on their websites.  In addition, Index Status can also help webmasters diagnose indexation problems, which can be caused by … Read more

How To Use Social Reports in Google Analytics To Analyze Specific Blog Posts or Content [Tutorial]

In March of this year, Google Analytics released a set of new reports for measuring the effectiveness of traffic from social networks.  It was a great addition and provides some valuable information about how social is affecting your business.  For example, you can view social referrers, content that received traffic from social networks, view conversations … Read more