Month: July 2012

How To Use Social Reports in Google Analytics To Analyze Specific Blog Posts or Content [Tutorial]

In March of this year, Google Analytics released a set of new reports for measuring the effectiveness of traffic from social networks.  It was a great addition and provides some valuable information about how social is affecting your business.  For example, you can view social referrers, content that received traffic from social networks, view conversations … Read more

Local Remarketing – 6 Remarketing Strategies for Local Businesses

Have you ever visited a website, researched a product or service, and then left only to see that company’s ads as you browse the web?  I bet you have.  That’s remarketing in action, and it’s darn powerful when implemented correctly.  Sure, there can definitely be a creepy factor, since users are being followed around the … Read more