There’s a good chance you’ve heard of Pinterest lately. It has been all over the news, as it's growing like mad, and driving a lot of traffic to ecommerce retailers. If you’re not familiar with Pinterest, it’s a new social network/application that … [Continue reading]
How To Use AutoCorrect in Microsoft Word 2010 and 2007 to Automate Frequently Used Words and Phrases [Tutorial]
In 2008, I wrote a post about how delaying email by one minute in Microsoft Outlook could save your job one day. It's been a popular post on my blog since then, and I've received many emails from people explaining how that tip did save them. So, … [Continue reading]
Search, Plus Your World and the Power of the Google+ Outlier
Change occurs at a frantic pace in digital marketing, and I love that about the industry. It definitely keeps you on your toes. There are times that small changes occur, and you can barely notice the changes. And then there are times that major … [Continue reading]
How To Use The Contextual Targeting Tool to Estimate CPC and Budget for Google Display Network Campaigns [Video]
When most people think of running AdWords campaigns, they immediately think of ads running on Google.com. Many don't realize that you can target audiences outside of Google.com with both text ads and display advertising. The ads will run across … [Continue reading]
Targeting Competitor Fans via Facebook Advertising: Legitimate Practice or Risky Business?
I’ve been launching more and more Facebook advertising for clients over the past few years. Although many marketers will be quick to say that Facebook Ads don’t produce the ROI that Search Marketing campaigns do, I don’t necessarily think that’s a … [Continue reading]
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