There’s a good chance you’ve heard of Pinterest lately. It has been all over the news, as it’s growing like mad, and driving a lot of traffic to ecommerce retailers. If you’re not familiar with Pinterest, it’s a new social network/application that enables users to pin photos to virtual pinboards, organized by topic. Once pinned, … Read more
In 2008, I wrote a post about how delaying email by one minute in Microsoft Outlook could save your job one day. It’s been a popular post on my blog since then, and I’ve received many emails from people explaining how that tip did save them. So, although I typically write about digital marketing strategy, … Read more
Change occurs at a frantic pace in digital marketing, and I love that about the industry. It definitely keeps you on your toes. There are times that small changes occur, and you can barely notice the changes. And then there are times that major shifts occur. Shifts that drastically change how companies need to think … Read more
When most people think of running AdWords campaigns, they immediately think of ads running on Google.com. Many don’t realize that you can target audiences outside of Google.com with both text ads and display advertising. The ads will run across Google’s Display Network, which includes any website running Google Ads. Note, this also includes Google properties … Read more
I’ve been launching more and more Facebook advertising for clients over the past few years. Although many marketers will be quick to say that Facebook Ads don’t produce the ROI that Search Marketing campaigns do, I don’t necessarily think that’s a fair comparison. Actually, I believe they can work together, and both can be powerful … Read more
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