You’ve mapped out an incredible online marketing strategy. Your developers have been frantically working to meet your deadlines, the creative is approved, dates set, and your campaigns are almost ready to launch. Everyone is excited. But, are you missing one critical element that can literally save your campaigns? You just might be… One important thing … Read more
Social networking is booming and millions of people have signed up for Facebook, Twitter, LinkedIn, Foursquare, etc. Using those services, people are continually posting updates, tweeting, liking, checking in, and {enter new buzz term here.} It makes sense. Social networks provide an incredible way to connect with family, friends, colleagues, and others in your industry. … Read more
When other users receive a notification that you followed them on Twitter, there’s a good chance that they will click through that email to check out your profile. When they hit your profile on Twitter, you have about 10-15 seconds to impress them enough that they will follow you back. Given that you only have … Read more
When I’m helping clients analyze website traffic and performance, I try and help them avoid the time-consuming process of “report browsing”. Instead, I emphasize entering the process with a very specific goal in mind. You need a purpose when diving into reporting or else you run the risk of spending hours scanning metrics with nothing … Read more
Hi. My name is Glenn Gabe and I’m lactose intolerant. That’s right, me and about 40 million other Americans. Although it’s not the worst thing that can happen to you, it’s definitely a bit of a downer. I was 32 when I figured out that I was lactose intolerant, and that’s also when I learned … Read more
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