I’ve been using Twitter since April 2008, so I’ve been a long-time user of the social network. And to organize the chaos of keeping track of my favorite accounts, keeping an eye on notifications, direct messages, etc., I’ve been using Tweetdeck since ~2011. Note, Tweetdeck changed to “X Pro” after Elon Musk acquired Twitter in … Read more
There are many AI prompt tracking tools on the market now. Some of those tools track prompts that you enter, while others generate prompts based on the topic at hand. Many of those prompts are not from real people… Instead, they are synthetic prompts. And that questions the power of tracking those prompts at all. In … Read more
I cover the absolutely insane, frustrating, and expensive AI tool, bot and scraping situation and what site owners can do right now to mitigate the problem. You’ve likely heard about the crazy amount of crawling going on by AI scrapers, AI search tools, bots, and others now that AI Search has arrived. But have you … Read more
As AI Search platforms like ChatGPT, Perplexity, and Claude continue to grow, I’m seeing more and more recommendations for improving visibility through tactics that seem risky as heck. And not just risky for AI platforms, but for Search as well (Google, Bing, etc.) On that note, I wrote a post a few months ago explaining how … Read more
Like I said in my previous post about AI Search traffic, AI Search is here, it’s growing, and it’s important to analyze. It’s still a tiny piece of traffic for most sites (less than 1%), but again, it’s growing. Based on that growth, many site owners are extremely interested in understanding their visibility in AI … Read more
In this tutorial, I’ll show you how to use AI Overview data from Semrush, ahrefs, and Sistrix and combine that with GSC data exported via the Search Console API. The resulting spreadsheet could uncover the true impact to clicks and click-through rate based on AIOs ranking in the SERPs for your queries. At I/O last … Read more
When a major algorithm update rolls out, it’s often helpful to view hourly data in Google Analytics to see the impact in near-real time. If a site is impacted heavily (surging or dropping), you can typically see when the update actually lands and the stark difference in traffic when that happens. One of my most … Read more
Update: June 17, 2025 – AI Mode is now being tracked in Search Console.It’s official, AI Mode is now being tracked in Google Search Console (GSC). Google updated its documentation on June 16, 2025 and explained that AI Mode will be tracked in GSC, how the tracking will work, etc. First, Google explained that AI … Read more
Yes, you read that correctly. There’s a loophole in Google right now where sites with manual actions are removed, or heavily demoted, from the 10-blue links but can still rank in AI overviews. And in a weird twist, that creates a unique opportunity to better understand clicks and click through rate for AIOs. That’s until … Read more
Whenever I jump into helping a new client, it’s always interesting to get a lay of the land. For example, manually reviewing the site, scanning the GSC reporting, checking third-party visibility tools, triggering an initial crawl of the site, etc. And for large-scale and complex sites, you just never know what you’re going to find. … Read more
In 2017 I wrote a post covering the risks of having mobile SEO problems as Google’s move to mobile-first indexing was approaching. That post focused more on sites running m-dots and the various issues that could arise based on Google’s plans to use the mobile version of a page for indexing. Well, we’re now in … Read more
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