algorithm-updates

Panda can be devastating. We all know that’s the case and it’s been documented to the nth degree since February of 2011. And now we have Phantom (AKA “The Quality Update”), which was a change to Google’s core ranking algorithm regarding how it assesses “quality”. Between the two, you can clearly see that Google is … Read more

  {Update November 2015: Google rolled out a significant algorithm update on November 19, 2015 that had a strong connection to Phantom 2 from May 2015. Many sites that were impacted during Phantom 2 in May were also impacted on November 19 during Phantom 3. And a number of companies working to rectify problems saw recovery … Read more

{Update November 2015: Google rolled out a significant algorithm update on November 19, 2015 that had a strong connection to Phantom 2 from May 2015. Many sites that were impacted during Phantom 2 in May were also impacted on November 19 during Phantom 3. And a number of companies working to rectify problems saw recovery and … Read more

If you’ve read some of my case studies in the past, then you know Panda can be a real pain the neck for large-scale websites. For example, publishers, ecommerce retailers, directories, and other websites that often have tens of thousands, hundreds of thousands, or millions of pages indexed. When sites grow that large, with many … Read more

Oct 17, 2014 was an important date for many SEOs, webmasters, and business owners. Penguin, which we’ve been waiting over an entire year for, started to roll out. Google’s Gary Illyes explained at SMX East that Penguin 3.0 was imminent, that it would be a “delight” for webmasters, that it would be a new algorithm, … Read more

On Tuesday, September 23, Google began rolling out a new Panda update. Pierre Far from Google announced the update on Google+ (on Thursday) and explained that some new signals have been added to Panda (based on user and webmaster feedback). The latter point is worth its own blog post, but that’s the not the focus … Read more

My last blog post explained that Panda is now running in near-real-time and what that means for webmasters and business owners. Well, that was perfect timing as Panda just made another trip around the web as kids head back to school and the NFL kicks in. I’ve seen multiple Panda clients see recovery starting on … Read more

In June of 2013 I wrote about the maturing of Google’s Panda algorithm and how it started to roll out monthly over a ten day period. Google also explained at that time that they wouldn’t be confirming future Panda updates. In my post, I explained how the combination of monthly updates, over ten days, with … Read more

Panda 4.0 arrived in late May with a fury not seen by many previous updates. It was a HUGE update and many sites were decimated by P4.0. Most businesses reaching out to me after the May 20 update saw drops of 50%+, with some losing 80% of their Google organic search traffic overnight. And on … Read more