algorithm-updates

Google’s May 2022 broad core update rolled out on May 25, 2022 and the rollout completed on June 9, 2022 (taking about 15 days to fully roll out). It was a massive algorithm update with many sites seeing a ton of volatility early in the rollout. But that was just the beginning, as we saw … Read more

Almost four months since the last Product Reviews Update (PRU) rolled out, Google released the third in the PRU series on March 23, 2022. PRUs can cause a lot of volatility for sites with reviews content, and the first two were core update-like for some. With each PRU, Google is looking to continue its evolution … Read more

Based on helping companies with major algorithm updates, I often have site owners reaching out about big drops in traffic (whether that’s from broad core updates, other major algorithm updates like the Product Reviews Update, technical problems, or other disturbances in the SEO force). When those drops happen, site owners are often extremely confused about … Read more

Update: Google’s Danny Sullivan confirmed that Image Search can be impacted by broad core updates. That matches with what I’m seeing in the data, so it’s great to have that confirmation from Google. ——————– I was asked an interesting question on Twitter about broad core updates from Kenichi Suzuki. He asked if Google’s broad core … Read more

{Updated: July 23, 2021 with information from Google about broad core updates being unrelated to Core Web Vitals and the Page Experience Signal.} {Updated: August 6, 2021 with information from Google’s John Mueller that the June and July broad core updates were separate and unique.} {Update July 2022: I just published my post covering the … Read more

If you’ve seen a drop (or gain) of rich snippets during a broad core update, then overall site quality could be the reason. In this post, I’ll cover how this can happen, why Google’s evaluation of site quality matters, and I’ll provide examples of rich snippets volatility across sites (including review, how-to, and FAQ snippets). … Read more

Update: May 2022I just published my findings based on analyzing the March 2022 Product Reviews Update (PRU). My post contains a number of interesting observations, including the use of video, linking to multiple sellers, intent shifts, PRU loopholes, the power of links (or not), and more. Update: December 2021I just published my analysis and findings … Read more

{Update July 2022: I just published my post about the May 2022 broad core update. In my post, I cover five micro-case studies of drops and surges.} In part one of my series on the December 2020 broad core update, I covered a number of important items. If you haven’t read that post yet, I … Read more

{Update July 2022: I just published my post about the May 2022 broad core update. In my post, I cover five micro-case studies of drops and surges.} Well, we waited nearly seven months, but it finally arrived (and right in the middle of the holiday shopping season). Google rolled out another broad core update on … Read more