Google’s Broad Core Updates And The Difference Between Relevancy Adjustments, Intent Shifts, And Overall Site Quality Problems

Based on helping companies with major algorithm updates, I often have site owners reaching out about big drops in traffic (whether that’s from broad core updates, other major algorithm updates like the Product Reviews Update, technical problems, or other disturbances in the SEO force). When those drops happen, site owners are often extremely confused about … Read more

Google’s December 2021 Product Reviews Update – Analysis and Findings Based On An Extended And Volatile Holiday Rollout

Update: May 2022I just published a post covering a number of findings from the March 2022 Product Reviews Update (the latest PRU to roll out). My analysis covers linking to multiple sellers, the use of video content, loopholes in the PRU, intent shifts, dueling machine learning algorithms, and more. —– The past month has really … Read more

Google Broad Core Updates and Image Search: Can core updates impact Image Search rankings in addition to Web Search and Discover?

Update: Google’s Danny Sullivan confirmed that Image Search can be impacted by broad core updates. That matches with what I’m seeing in the data, so it’s great to have that confirmation from Google. ——————– I was asked an interesting question on Twitter about broad core updates from Kenichi Suzuki. He asked if Google’s broad core … Read more

Google’s July 2021 Broad Core Update – Rapid-fire Insights From The Summer of Two Core Algorithm Updates

{Updated: July 23, 2021 with information from Google about broad core updates being unrelated to Core Web Vitals and the Page Experience Signal.} {Updated: August 6, 2021 with information from Google’s John Mueller that the June and July broad core updates were separate and unique.} {Update July 2022: I just published my post covering the … Read more

Yes, Rich Snippets can be impacted by Google’s broad core updates (and other major algorithm updates). Here’s what it looks like and why you should care.

If you’ve seen a drop (or gain) of rich snippets during a broad core update, then overall site quality could be the reason. In this post, I’ll cover how this can happen, why Google’s evaluation of site quality matters, and I’ll provide examples of rich snippets volatility across sites (including review, how-to, and FAQ snippets). … Read more

Google’s Product Reviews Update – Analysis and findings from a major algorithm update impacting affiliate marketers, review sites, and more

Update: May 2022I just published my findings based on analyzing the March 2022 Product Reviews Update (PRU). My post contains a number of interesting observations, including the use of video, linking to multiple sellers, intent shifts, PRU loopholes, the power of links (or not), and more. Update: December 2021I just published my analysis and findings … Read more

Google’s December 2020 Broad Core Algorithm Update Part 2: Three Case Studies That Underscore The Complexity and Nuance of Broad Core Updates

{Update July 2022: I just published my post about the May 2022 broad core update. In my post, I cover five micro-case studies of drops and surges.} In part one of my series on the December 2020 broad core update, I covered a number of important items. If you haven’t read that post yet, I … Read more

Google’s December 2020 Broad Core Algorithm Update: Analysis, Observations, Tremors and Reversals, and More Key Points for Site Owners [Part 1 of 2]

{Update July 2022: I just published my post about the May 2022 broad core update. In my post, I cover five micro-case studies of drops and surges.} Well, we waited nearly seven months, but it finally arrived (and right in the middle of the holiday shopping season). Google rolled out another broad core update on … Read more

The May 2020 Google Core Update – 4 Case Studies That Emphasize The Complexity Of Broad Core Algorithm Updates

{Update July 2022: I just published my post about the May 2022 broad core update with five micro-case studies covering drops and surges.} On Monday May 4, 2020 Google pushed another broad core update, which are only released three to four times per year. They are huge updates, global, and can have a significant impact … Read more

Revisiting The SEO Importance of Quality Indexation For Large-Scale Sites: Hunting High Indexation and Low Search Value By Directory [Case Study]

A Quick Reintroduction To Quality Indexation:I’ve covered the importance of what I call “quality indexation” many times in my posts about major algorithm updates. It’s an extremely important topic, especially for larger-scale sites. When I refer to quality indexation, I’m referring to the importance of making sure your highest quality content gets indexed, while ensuring … Read more

The September 2019 Google Core Update – Case studies, health and medical volatility, Discover impact, “baby algorithms”, and revisiting the “kitchen sink” approach to remediation

Google typically pushes broad core ranking updates only a few times per year, and on September 24, 2019, they pushed yet another. Google’s Danny Sullivan pre-announced the update on Twitter and explained like previous core updates, it would be a global update and could take several days to fully roll out. Although it was quiet … Read more