While analyzing performance in Google Search Console (GSC), some site owners have reported a strange situation with impressions and position (and some even believe it’s a bug). I’ve seen this many times and I often get questions about it from site owners left scratching their heads after witnessing those metrics in their own stats. Although … Read more
I was recently performing a SERP analysis for a client and noticed some big differences in performance when comparing mobile to desktop. For example, clicks and click-through rate were much lower on mobile than desktop for certain queries. And when checking the mobile SERPs for those queries, it wasn’t long before I could see the … Read more
In 2016 I wrote a post covering how long it takes before urls lose signals after not properly redirecting those urls during a migration. For example, a site had urls ranking in web search, changed urls but forgot redirects, and the old urls were 404ing. In that case, how long would the site owner have … Read more
I’ve been following the progression of Web Stories (formerly called AMP stories) since 2018 when the developer preview launched, and they have been hard to ignore recently. Google has been pushing the Story format pretty hard over the past year and I’ve seen stories show up more and more both in Search and in Discover. … Read more
When thinking about content quality, it’s incredibly important to meet or exceed user expectations based on query. If your content cannot do that, then users can end up extremely frustrated as they search Google, click through your listing in the search results, scan your page, and not find what they were looking for. And that … Read more
{Update July 2022: I just published my post about the May 2022 broad core update with five micro-case studies covering drops and surges.} On Monday May 4, 2020 Google pushed another broad core update, which are only released three to four times per year. They are huge updates, global, and can have a significant impact … Read more
There are times that pesky image search results stick around on Google even when those images have been removed from the web (or at least you think they have been removed from the web). I’ve received many calls over the years about this very situation. And many times, the images that people want to remove … Read more
In October of 2019, Google announced a plan to gradually block mixed content over time. Mixed content is a common issue across sites where secure pages attempt to load insecure content. For example, loading an image file over http from an https page. There are security risks associated with that, so Chrome wants to eliminate … Read more
A Quick Reintroduction To Quality Indexation:I’ve covered the importance of what I call “quality indexation” many times in my posts about major algorithm updates. It’s an extremely important topic, especially for larger-scale sites. When I refer to quality indexation, I’m referring to the importance of making sure your highest quality content gets indexed, while ensuring … Read more
Update: June 5, 2025Google just updated its documentation for SafeSearch and there are some interesting changes and new information there. The new documentation covers allowing Google to fetch your video content, how to handle age gates, changes to how to group explicit content, and more. ————— For many site owners and SEOs, SafeSearch can be … Read more
Update: June 23, 2020Disqus Indexing Bug Fixed By Google:Google’s Martin Splitt confirmed there was a glitch that was inhibiting Google from indexing some Disqus comments. That glitch has been fixed and Google is now indexing Disqus comments. You can read more about that below in my post. ———————————– While helping companies that have been impacted … Read more
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