Month: February 2013

Enhanced Campaigns and Local Search | How To Use Bid Adjustments with Radius Targeting to Customize Bids Per Location [Tutorial]

On February 6th, Google AdWords released a major update to its platform called Enhanced Campaigns.  Advertisers can upgrade to enhanced campaigns now (as an option), but all campaigns will be upgraded by mid-2013.  Enhanced campaigns provide a radically different way to target by device, adjust bids for various targeting options, set up versatile ad extensions, … Read more

How to Combine Custom Audiences in Facebook Ads to Enhance Your Targeting [Tutorial]

Facebook recently released a powerful new option for advertisers called Custom Audiences.  Using custom audiences, advertisers can leverage their current in-house list of customers for targeting ads.  By uploading a list of emails, phone numbers, or UID’s, you can create a custom audience that can be used for targeting Facebook campaigns. In my opinion, this … Read more