Month: March 2012

A Guide to Using Social Extensions in Google AdWords | What They Are, How To Set Them Up, and How To Analyze Performance

Google+ is in full force now, it continues to grow, and its impact can be felt in both organic and paid search. This is readily apparent as +1 buttons have spread across the web, similar to what happened with Facebook Like buttons. One of the ways that Google is enabling businesses to benefit from +1’s … Read more

The 5 Minute Guide to Identifying Spammy, Paid Text Links Using Open Site Explorer

It’s 5AM and I launch Outlook to check my email. There’s one email in particular that catches my eye, based on the subject line “SEO Help”. It’s from a Director of Marketing that’s reached out to me for SEO assistance after reading one of my blog posts. Her organic search traffic just got blown away … Read more