Google Analytics v5 was released last month, which included several new and valuable features. For example, tracking events as conversions, custom dashboards, cross channel tracking, etc. That said, there is one new feature that hasn’t gotten much press, but is very handy. It’s called Plot Rows and enables you to easily trend rows of data … Read more
In January of 2011, LinkedIn finally released its revamped ad platform titled LinkedIn Ads. Since January, I’ve been helping several clients build and launch campaigns that leverage the unique targeting capabilities that LinkedIn provides. For example, you can target by geography, industry, company, job title, LinkedIn group, etc. Based on this level of targeting, I’ve … Read more
When speaking with local businesses about digital marketing, there are two topics that consistently come up (and for good reason). First, with the importance of SEO for generating new local business, companies want to know how to rank highly in local search (and across engines). Strong local rankings can often lead to increased exposure, more … Read more
Last Wednesday, I presented at Trenton Small Business Week on behalf of the Princeton Chamber of Commerce. The topic of my presentation was, “Understanding the True Return on Investment (ROI) of Social Media Marketing”. It’s one of my favorite subjects since it combines two topics that I’m extremely passionate about, Social Media and Analytics. Actually, … Read more
I’m proud to announce the release of my new ebook titled Taking Control of Your Online Marketing: Small Business Edition. The online marketing ebook is a 98 page tactical guide for small to medium sized businesses and covers Local Search, SEO, Web Analytics, Website Structure, and The Long Tail of SEO. I wrote the book … Read more
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