blogging

The Internet Marketing Driver: New Layout, New Platform

If you are a frequent reader of my blog, then you’ll notice that I launched a new layout today.  I recently decided to upgrade the technology running my blog, including both the hosting and blogging platform.  The new setup will give me more flexibility while providing a richer experience for my readers.  In addition, the … Read more

The Black Hole of Blogging and Twitter, The Importance of Consistency and Persistence for Building Critical Mass in Social Media

It’s hard to have a conversation about online marketing without bringing up both blogging and Twitter. Both have become critical components of a well-balanced online marketing mix (and for good reason). Blogs can be the anchor in a social media marketing strategy, enabling a company to humanize itself, provide valuable content for targeted users, and … Read more

Killer Content, A Loyal Community, The Twitter Effect, and Its Impact on SEO

How’s that for a title? I witnessed a pretty amazing thing last week from an online marketing perspective. I love finding dynamic examples of how the social web works, especially when it unfolds right in front of your eyes over just a few hours. What I experienced last week was an outstanding example of how … Read more

The Top Online Marketing Channels – My Top 6 in June 2007

At least a few times per month I’m asked, “Which internet marketing channels do you believe are the strongest?” It’s almost impossible to answer this question without some context. For example, a company that sells toys is much different than a consulting firm looking for Fortune 500 clients, right? Each business will have its own … Read more