But should rankings in Google be surging for that AI translated content? In my post I explain the Reddit surge across countries, the translated content that’s ranking well, what Google’s stance has been about machine translating content, and more. Update: June 12, 2025Google finally sent me a statement about Reddit’s AI translation situation after I … Read more
Google just released Gemini with personalization two weeks ago, which enables its AI chatbot to tap into your Search history to help answer questions. Back in February of 2023 I wrote a post about Google’s “Code Red” based on OpenAI launching ChatGPT. In that post I mentioned that AI chatbot advancements had us quickly headed … Read more
Update: June 17, 2025 – AI Mode is now being tracked in Search Console.It’s official, AI Mode is now being tracked in Google Search Console (GSC). Google updated its documentation on June 16, 2025 and explained that AI Mode will be tracked in GSC, how the tracking will work, etc. First, Google explained that AI … Read more
I’ve noticed a trend across a number of sites where the prevalence of featured snippets is dropping over time while AI overviews replace them. And that can obviously lead to a decrease in traffic since click-through rate from AI overviews is inherently going to be lower, and sometimes a lot lower. I haven’t seen this … Read more
Four methods and only two are correct. In this article, I’ll cover the various ways I have seen site owners try to block content that’s violating Google’s site reputation abuse spam policy (including actual examples of how those methods worked, or didn’t). Update: March 12, 2025Google just updated its documentation for manual actions clearly explaining … Read more
Yes, you read that correctly. There’s a loophole in Google right now where sites with manual actions are removed, or heavily demoted, from the 10-blue links but can still rank in AI overviews. And in a weird twist, that creates a unique opportunity to better understand clicks and click through rate for AIOs. That’s until … Read more
A recent appearance by Mark Zuckerberg on the Joe Rogan podcast provides a great explanation of how classifiers, confidence levels, and precision work with machine learning algorithms. He also covered how adjusting confidence can impact the amount of collateral damage occurring when updates roll out. And if you swap “Social” for “Search”, Zuckerberg could be … Read more
The end of 2024 was a crazy time SEO-wise with Google pushing multiple major updates at the end of the year (and throughout the holiday shopping season). First, we had the November 2024 core update, which rolled out on November 11th and took over three weeks to complete. Then we had one week off before … Read more
We are quickly witnessing the Googlization of ChatGPT and the ChatGPTization of Google Search. It’s a fascinating time to be involved in Search, that’s for sure. I cover several new ChatGPT Search features announced as part of OpenAI’s Ship-mas. Update 2/7/25: OpenAI announced that ChatGPT Search is now available for all users, even non-logged in … Read more
Whenever I jump into helping a new client, it’s always interesting to get a lay of the land. For example, manually reviewing the site, scanning the GSC reporting, checking third-party visibility tools, triggering an initial crawl of the site, etc. And for large-scale and complex sites, you just never know what you’re going to find. … Read more
It’s not like all urls on a site suddenly become low quality overnight… It’s a site-level adjustment that can impact rankings across an entire site. Update: November 19, 2024: Google just updated its “Guide to Search ranking systems” page to include a paragraph right up top about using site-wide signals and classifiers. You can read … Read more
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