seo - The Internet Marketing Driver

Gemini with personalization is a step towards Jarvis.

Gemini with Personalization: Google takes another step towards Jarvis by tapping into your Search history for Chatbot answers. And just wait until AI Mode gets involved.

March 26, 2025March 26, 2025 Glenn Gabe

Google just released Gemini with personalization two weeks ago, which enables its AI chatbot to tap into your Search history to help answer questions. Back in February of 2023 I wrote a post about Google’s “Code Red” based on OpenAI launching ChatGPT. In that post I mentioned that AI chatbot advancements had us quickly headed … Read more

AI mode tracking in Google Search Console

How Google’s AI Mode Is Tracked In Google Search Console (Desktop and Mobile Examples)

June 18, 2025March 11, 2025 Glenn Gabe

Update: June 17, 2025 – AI Mode is now being tracked in Search Console.It’s official, AI Mode is now being tracked in Google Search Console (GSC). Google updated its documentation on June 16, 2025 and explained that AI Mode will be tracked in GSC, how the tracking will work, etc. First, Google explained that AI … Read more

How to track featured snippet prevalence as AI overviews expand

Are Featured Snippets Losing Their Feature? How To Track Featured Snippet prevalence over time (as AI overviews take over)

March 5, 2025March 3, 2025 Glenn Gabe

I’ve noticed a trend across a number of sites where the prevalence of featured snippets is dropping over time while AI overviews replace them. And that can obviously lead to a decrease in traffic since click-through rate from AI overviews is inherently going to be lower, and sometimes a lot lower. I haven’t seen this … Read more

How to block content violating Google's site reputation abuse policy

Disallow, Canonicalize, Noindex, or Remove? How to properly block content that’s violating Google’s site reputation abuse policy

March 12, 2025February 18, 2025 Glenn Gabe

Four methods and only two are correct. In this article, I’ll cover the various ways I have seen site owners try to block content that’s violating Google’s site reputation abuse spam policy (including actual examples of how those methods worked, or didn’t). Update: March 12, 2025Google just updated its documentation for manual actions clearly explaining … Read more

The Twiddler That Didn’t Twiddle – How To Track Clicks and Click Through Rate For Google’s AI Overviews (if you have a manual action)

January 28, 2025January 28, 2025 Glenn Gabe

Yes, you read that correctly. There’s a loophole in Google right now where sites with manual actions are removed, or heavily demoted, from the 10-blue links but can still rank in AI overviews. And in a weird twist, that creates a unique opportunity to better understand clicks and click through rate for AIOs. That’s until … Read more

Mark Zuckerberg about machine learning classifiers.

Mark Zuckerberg Talks Classifiers, Confidence, and Algorithmic Collateral Damage (And it relates to Google Algorithm Updates)

January 16, 2025 Glenn Gabe

A recent appearance by Mark Zuckerberg on the Joe Rogan podcast provides a great explanation of how classifiers, confidence levels, and precision work with machine learning algorithms. He also covered how adjusting confidence can impact the amount of collateral damage occurring when updates roll out. And if you swap “Social” for “Search”, Zuckerberg could be … Read more

Google December 2024 Spam Update Analysis – 5 Case Studies Covering Scaled Content Abuse, AI Content, Doorway Pages, and more

January 7, 2025January 6, 2025 Glenn Gabe

The end of 2024 was a crazy time SEO-wise with Google pushing multiple major updates at the end of the year (and throughout the holiday shopping season). First, we had the November 2024 core update, which rolled out on November 11th and took over three weeks to complete. Then we had one week off before … Read more

New features in ChatGPT Search for December 2024

ChatGPT Search creeps closer to Google – OpenAI’s Ship-mas brings maps for Local Search, improved results for navigational queries, and live mode with Search

February 7, 2025December 18, 2024 Glenn Gabe

We are quickly witnessing the Googlization of ChatGPT and the ChatGPTization of Google Search. It’s a fascinating time to be involved in Search, that’s for sure. I cover several new ChatGPT Search features announced as part of OpenAI’s Ship-mas. Update 2/7/25: OpenAI announced that ChatGPT Search is now available for all users, even non-logged in … Read more

Find your subdomains. Know your subdomains – The SEO importance of finding all subdomains for your site.

December 10, 2024 Glenn Gabe

Whenever I jump into helping a new client, it’s always interesting to get a lay of the land. For example, manually reviewing the site, scanning the GSC reporting, checking third-party visibility tools, triggering an initial crawl of the site, etc. And for large-scale and complex sites, you just never know what you’re going to find. … Read more

Documenting Google’s site-level evaluation and impact on search rankings using the ‘Gabeback Machine’ [Googler Quotes, Videos, Documentation and more]

December 20, 2024November 18, 2024 Glenn Gabe

It’s not like all urls on a site suddenly become low quality overnight… It’s a site-level adjustment that can impact rankings across an entire site. Update: November 19, 2024: Google just updated its “Guide to Search ranking systems” page to include a paragraph right up top about using site-wide signals and classifiers. You can read … Read more

A Nightmare on Affiliate Street – How Google is picking off sites one by one that are violating its ‘Site reputation abuse’ spam policy

October 24, 2024October 24, 2024 Glenn Gabe

Update: I heard from Google’s Danny Sullivan and he confirmed that Google is not testing its ‘Site reputation abuse’ algorithm at this time. So the drops are from other changes that Google is pushing that must be impacting those affiliate directories strongly. Update 2: I just received a response from Google after following up to … Read more