Update: September 14, 2023Google just announced that HowTo snippets will now be removed from the desktop results as well. The original announcement explained desktop HowTo snippets would remain, but Google reversed course and has now removed them. Update: September 13, 2023Google finally removed FAQ snippets from the desktop results. Learn more about the removal. —–On … Read more
Last month John Shehata from NewzDash published a blog post documenting a study covering the impact of syndication on news publishers. For example, when a publisher syndicates articles to syndication partners, which site ranks and what does that look like across Google surfaces (Search, Google News, etc.) The results confirmed what many have seen in … Read more
After analyzing a Google patent related to PAA and PASF, I started reviewing other recently-granted patents. And it wasn’t long before I surfaced another very interesting one regarding the use of machine learning models. The patent I just analyzed focuses on using and/or generating a machine learning model in response to a query (when Google … Read more
On June 10, 2023 Google rolled out the much-anticipated Perspectives feature in the mobile search results. This was teased at Google I/O in May and aims to bring more personal experiences to the SERPs. For example, many people append “Reddit” to their searches to find personal recommendations and advice. Google basically knew that was a … Read more
I was checking out some patents from Google the other day and surfaced an interesting one that was granted and published on May 30, 2023. It was titled “Generating Query Variants Using A Trained Generative Model” and it definitely piqued my curiosity. It was originally filed in 2018, but was granted in late May. And … Read more
There aren’t many topics in SEO as controversial as disavowing links. Ever since Google introduced the ability to disavow links, there has been a ton of confusion about how to use the disavow tool, what types of links should be disavowed, when to ignore the disavow tool altogether, and more. Then add third-party tools that … Read more
Google launched the first Product Reviews Update in April of 2021 and it’s been fascinating to watch the evolution of the system over time. With each successive update, you can see Google fine-tuning the system, expanding to other languages, and more. And now we have the next step in its evolution, and it was a … Read more
On April 13, Google announced a change to how video thumbnails would be presented in the search results. Until now, a listing could receive a video thumbnail even when that video content was not the main content on the page. Although that was a nice benefit for the sites receiving the video thumbnail, it was … Read more
Google’s search engine result pages are filled with an amazing combination of features to present many different types of content. From images to video to news to recipes, there’s no shortage of interesting features at your fingertips. And for site owners and SEOs, we want to track all of them, and at a granular level. … Read more
I was just asked on Twitter if there was an easy way to compare Google organic traffic hourly like you can in Universal Analytics. That’s a great question, and that’s a super useful report to have as major algorithm updates roll out. You can typically start to see the separation over time as the update … Read more
Update: April 21, 2023Google published a form for reporting site name problems in the search results. This is based on a number of companies reporting the wrong site names appearing in the SERPs. Read more here: —— With favicons and site names now appearing in both the mobile and desktop search results, it’s important to … Read more
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