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AI Search, hreflang, and translated content. How do ChatGPT, Perplexity, Gemini, Copilot, and Claude handle multilingual queries?

December 1, 2025 Glenn Gabe

I’ve worked on many international SEO projects over the years, including structuring that content in various ways. For example, sites providing content in different languages on the same domain, content in different languages across separate domains, content in the same language targeting different countries, and more. And now that AI Search is growing, I’m helping … Read more

AI Search and the need for strong core ranking systems.

AI Search and the growing importance of developing strong core visibility systems, site-level quality scoring, and anti-spam systems

October 16, 2025October 15, 2025 Glenn Gabe

As AI Search platforms like ChatGPT, Perplexity, and Claude continue to grow, I’m seeing more and more recommendations for improving visibility through tactics that seem risky as heck. And not just risky for AI platforms, but for Search as well (Google, Bing, etc.) On that note, I wrote a post a few months ago explaining how … Read more

Hidden Disavow Files in Google Search Console

Hidden Disavow Files in GSC – Yet another reason Google just needs to remove the Disavow Tool already

October 6, 2025 Glenn Gabe

I started helping a new client recently and was going through some initial checks as I began a large audit. The site has seen large drops in rankings over time based on broad core updates. During some initial conversations, I remembered them saying they removed their disavow file a while ago so I wanted to … Read more

AI Search and Syndicated Content – How syndicating content can impact visibility across ChatGPT, Perplexity, Claude, and Gemini

September 22, 2025September 16, 2025 Glenn Gabe

In 2023, I published a case study showing the impact of syndicated content on rankings across Google surfaces (including the 10-blue links, Top Stories, the News tab in Search, Google News, and Google Discover). The results underscored the importance of maintaining control over indexing when syndicating content and how that could impact which version of … Read more

Wirecutter dropped heavily in search visibility over the past four months – Was it a reviews update, Google’s ‘Starkly different’ algorithm, or was vertical expertise rewarded?

October 18, 2025August 18, 2025 Glenn Gabe

Update 4: October 18, 2025Well, it sure seems that the robots.txt change that Wirecutter implemented on September 6, 2025 is working. Search visibility has been steadily increasing since then and is almost back to where they were in July 2025. I’ll keep an eye on this and see how things progress over time. But for … Read more

AI Search and JavaScript Rendering – How client-side rendering causes visibility and ranking problems in ChatGPT, Perplexity, Claude, and others [Case Study]

August 11, 2025 Glenn Gabe

In December of 2024, Vercel published an article explaining how most AI platforms were not rendering JavaScript. Based on their tests, they found that ChatGPT, Perplexity, Anthropic, and others were not rendering client-side JavaScript, meaning that content could not be seen by those platforms. And that can obviously cause big problems for sites heavily relying … Read more

The June 2025 Google Core Algorithm Update – Analysis and Findings including HCU(X) surges, AI Overview impact, YMYL volatility, and more

August 1, 2025July 21, 2025 Glenn Gabe

We were due for a broad core update, and a broad core update we received. The June 2025 Google core update was a red-hot update that rolled out on June 30th right before the July 4th holiday weekend. The update took 16 days to fully roll out, which was shorter than Google said it could … Read more

The Case for ASC: ChatGPT, Perplexity, and others need to build AI Search Console reporting ASAP to provide site owners much-needed AI Search data

July 9, 2025 Glenn Gabe

Like I said in my previous post about AI Search traffic, AI Search is here, it’s growing, and it’s important to analyze. It’s still a tiny piece of traffic for most sites (less than 1%), but again, it’s growing. Based on that growth, many site owners are extremely interested in understanding their visibility in AI … Read more

AI Search traffic versus organic search traffic.

AI Search Currently Drives Less Than 1% of Traffic To Most Sites, Google Is Still Dominant, and Watch The Long-term Risk of Ignoring Google Search

June 25, 2025June 25, 2025 Glenn Gabe

In this post, I’ll explain how to set up AI Search tracking in Google Analytics 4 to view the difference between AI Search traffic compared to Google Search and organic search overall. I’ll also explain how ignoring Google Search could lead to a drop in quality, which could cause problems with Google’s broad core updates … Read more

The Forgotten Coupling of clicks and impressions.

The Forgotten Coupling – With AI Overviews Surging in Web Search, Don’t Overlook Image Search, Video Mode, and the News Tab in Search

June 16, 2025June 16, 2025 Glenn Gabe

With the rise and surge of AI Overviews, and soon AI Mode, site owners are dealing with an unprecedented situation from a search traffic standpoint. Impressions in search might be stable, or even increasing, yet clicks might be dropping. And that’s often due to AI Overviews ranking in the SERPs for important queries that typically … Read more

How to measure the impact of AIOs on clicks and click-through rate

How to measure the impact of AI Overviews on clicks and click-through rate using third-party AIO data, the Google Search Console API, and Analytics Edge

May 28, 2025 Glenn Gabe

In this tutorial, I’ll show you how to use AI Overview data from Semrush, ahrefs, and Sistrix and combine that with GSC data exported via the Search Console API. The resulting spreadsheet could uncover the true impact to clicks and click-through rate based on AIOs ranking in the SERPs for your queries. At I/O last … Read more