algorithm-updates

Update: This is part one of two in my series about the March 7 and April 16, 2018 Google algorithm updates. I published part two and that post can be found here. On March 7, 2018 Google rolled out one of the biggest algorithm updates I’ve seen in a long time, which I called The … Read more

I promised I wouldn’t but I just gave it a name. :) Actually, it’s based on a tweet from Marie Haynes saying, “It’s March Madness!” after I posted screenshots of the wild tremor starting on 3/14/18. More about that tremor soon. As many of you know, Google pushed a really big update starting the week … Read more

This is NOT a normal post for me to publish, but I wanted to quickly document what I’m seeing. I’m in the middle of heavily analyzing some larger algorithm updates that occurred in December (there were several), and I came across a very interesting situation. I noticed that some celebrities aren’t ranking anymore for their … Read more

Google’s quality algorithms are always at work. And Google’s John Mueller has explained a number of times that if you are seeing a decrease in rankings during algorithm updates, and over the long-term, then it could mean that Google’s quality algorithms might not be convinced that your site is the best possible result for users. … Read more

While helping companies deal with major algorithm updates, I tend to field a lot of questions. For example, marketing teams, developers, designers, and even c-level executives tend to pepper me with questions about quality updates, Panda, and other disturbances in the Google force. When answering questions about topics like these, it’s great to respond with … Read more

Nothing says “end of summer” like fading tans, empty propane tanks, sunscreen aversion, and… a fresh quality update. Yes, here we go again… As I mentioned in my post about the May 17, 2017 update, Google seems to be pushing quality updates almost monthly now (refreshing its quality algorithms). That’s great if you are looking to … Read more

We’ve seen our fair share of major core ranking updates this year with an update in early January, then the February 7 update, then Fred on March 7, and then more movement in late April and early May. And just a few weeks from the last update, we witnessed another big core update that rolled out on … Read more

March 7, 2017 will not be forgotten any time soon (at least for SEOs). That’s when a major algorithm update rolled out that impacted many sites across the web. It was named Fred (unfortunately) and there was quite a bit of controversy surrounding the update. Google finally confirmed the update, which is great, but there … Read more

The fall of 2016 was an extremely volatile time from a Google algorithm update standpoint. Actually, I believe it was the most volatile fall I have ever seen. We saw numerous updates from Google, including partial rollbacks. For example, we had Penguin 4 in late September and early October, and then massive volatility in November (with … Read more