Month: March 2010

Mobile Visitor Trending and The Impact On Search Engine Marketing (SEM) Campaigns

All you have to do is look around you right now to see the power (and promise) of mobile technology. Everyone is holding some form of mobile device, whether that’s a smartphone like an iphone or blackberry, or a feature phone (which is a marketing term for a standard cell phone with relatively basic functionality). … Read more

SES NY 2010 Series: Augmented Reality and Mobile Marketing, An Interview With Rachel Pasqua of iCrossing

This is the second post in my SES NY 2010 series. The conference is only one week away and I’ll be covering it again via blogging and Twitter. As part of my coverage, I’m writing a few posts about sessions that piqued my curiosity. As I was scanning through the list of topics being covered … Read more

Advanced Segmentation in Google Analytics: How to Set Up and Use Advanced Segments to Analyze Social Media Traffic

When I’m helping clients analyze website traffic and performance, I try and help them avoid the time-consuming process of “report browsing”. Instead, I emphasize entering the process with a very specific goal in mind. You need a purpose when diving into reporting or else you run the risk of spending hours scanning metrics with nothing … Read more