If you are running paid search campaigns via AdWords, then you might be familiar with Google’s Ad Preview Tool. If you’re not familiar with the Ad Preview Tool, it provides an easy way for you to conduct searches using a number of criteria to test your paid search ads. You can do this without impacting … Read more
I’m proud to announce the release of my new ebook titled Taking Control of Your Online Marketing: Small Business Edition. The online marketing ebook is a 98 page tactical guide for small to medium sized businesses and covers Local Search, SEO, Web Analytics, Website Structure, and The Long Tail of SEO. I wrote the book … Read more
You’ve mapped out an incredible online marketing strategy. Your developers have been frantically working to meet your deadlines, the creative is approved, dates set, and your campaigns are almost ready to launch. Everyone is excited. But, are you missing one critical element that can literally save your campaigns? You just might be… One important thing … Read more
Last month, Google Analytics released a new version of AdWords reporting to all accounts. This was much-needed and Google did a great job with adding the new reporting functionality. There are some great additions to the reporting that can really save you a lot of time, while also helping you enhance your current AdWords campaigns. … Read more
Over the past 15 years, I’ve had the opportunity to work on some incredible projects with some extremely talented people. Whenever I was about to launch a new initiative, I found it was helpful to look at the various challenges and obstacles to success (in order to minimize them as much as possible). When dealing … Read more
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