I cover the December 2025 broad core update, which was a huge Google algorithm update that rolled out right in the middle of the holiday season. My post covers heavy YMYL impact, AI Overviews and AI Mode visibility changes, a big tremor on 12/20, the power and importance of Navboost, news publisher impact, forums impact, … Read more
I’ve worked on many international SEO projects over the years, including structuring that content in various ways. For example, sites providing content in different languages on the same domain, content in different languages across separate domains, content in the same language targeting different countries, and more. And now that AI Search is growing, I’m helping … Read more
I cover the absolutely insane, frustrating, and expensive AI tool, bot and scraping situation and what site owners can do right now to mitigate the problem. You’ve likely heard about the crazy amount of crawling going on by AI scrapers, AI search tools, bots, and others now that AI Search has arrived. But have you … Read more
As AI Search platforms like ChatGPT, Perplexity, and Claude continue to grow, I’m seeing more and more recommendations for improving visibility through tactics that seem risky as heck. And not just risky for AI platforms, but for Search as well (Google, Bing, etc.) On that note, I wrote a post a few months ago explaining how … Read more
In 2023, I published a case study showing the impact of syndicated content on rankings across Google surfaces (including the 10-blue links, Top Stories, the News tab in Search, Google News, and Google Discover). The results underscored the importance of maintaining control over indexing when syndicating content and how that could impact which version of … Read more
Update 4: October 18, 2025Well, it sure seems that the robots.txt change that Wirecutter implemented on September 6, 2025 is working. Search visibility has been steadily increasing since then and is almost back to where they were in July 2025. I’ll keep an eye on this and see how things progress over time. But for … Read more
In December of 2024, Vercel published an article explaining how most AI platforms were not rendering JavaScript. Based on their tests, they found that ChatGPT, Perplexity, Anthropic, and others were not rendering client-side JavaScript, meaning that content could not be seen by those platforms. And that can obviously cause big problems for sites heavily relying … Read more
We were due for a broad core update, and a broad core update we received. The June 2025 Google core update was a red-hot update that rolled out on June 30th right before the July 4th holiday weekend. The update took 16 days to fully roll out, which was shorter than Google said it could … Read more
Like I said in my previous post about AI Search traffic, AI Search is here, it’s growing, and it’s important to analyze. It’s still a tiny piece of traffic for most sites (less than 1%), but again, it’s growing. Based on that growth, many site owners are extremely interested in understanding their visibility in AI … Read more
In this post, I’ll explain how to set up AI Search tracking in Google Analytics 4 to view the difference between AI Search traffic compared to Google Search and organic search overall. I’ll also explain how ignoring Google Search could lead to a drop in quality, which could cause problems with Google’s broad core updates … Read more
With the rise and surge of AI Overviews, and soon AI Mode, site owners are dealing with an unprecedented situation from a search traffic standpoint. Impressions in search might be stable, or even increasing, yet clicks might be dropping. And that’s often due to AI Overviews ranking in the SERPs for important queries that typically … Read more
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