ai-search - The Internet Marketing Driver

AI Search and JavaScript Rendering – How client-side rendering causes visibility and ranking problems in ChatGPT, Perplexity, Claude, and others [Case Study]

August 11, 2025 Glenn Gabe

In December of 2024, Vercel published an article explaining how most AI platforms were not rendering JavaScript. Based on their tests, they found that ChatGPT, Perplexity, Anthropic, and others were not rendering client-side JavaScript, meaning that content could not be seen by those platforms. And that can obviously cause big problems for sites heavily relying … Read more

The June 2025 Google Core Algorithm Update – Analysis and Findings including HCU(X) surges, AI Overview impact, YMYL volatility, and more

August 1, 2025July 21, 2025 Glenn Gabe

We were due for a broad core update, and a broad core update we received. The June 2025 Google core update was a red-hot update that rolled out on June 30th right before the July 4th holiday weekend. The update took 16 days to fully roll out, which was shorter than Google said it could … Read more

The Case for ASC: ChatGPT, Perplexity, and others need to build AI Search Console reporting ASAP to provide site owners much-needed AI Search data

July 9, 2025 Glenn Gabe

Like I said in my previous post about AI Search traffic, AI Search is here, it’s growing, and it’s important to analyze. It’s still a tiny piece of traffic for most sites (less than 1%), but again, it’s growing. Based on that growth, many site owners are extremely interested in understanding their visibility in AI … Read more

AI Search traffic versus organic search traffic.

AI Search Currently Drives Less Than 1% of Traffic To Most Sites, Google Is Still Dominant, and Watch The Long-term Risk of Ignoring Google Search

June 25, 2025June 25, 2025 Glenn Gabe

In this post, I’ll explain how to set up AI Search tracking in Google Analytics 4 to view the difference between AI Search traffic compared to Google Search and organic search overall. I’ll also explain how ignoring Google Search could lead to a drop in quality, which could cause problems with Google’s broad core updates … Read more

The Forgotten Coupling of clicks and impressions.

The Forgotten Coupling – With AI Overviews Surging in Web Search, Don’t Overlook Image Search, Video Mode, and the News Tab in Search

June 16, 2025June 16, 2025 Glenn Gabe

With the rise and surge of AI Overviews, and soon AI Mode, site owners are dealing with an unprecedented situation from a search traffic standpoint. Impressions in search might be stable, or even increasing, yet clicks might be dropping. And that’s often due to AI Overviews ranking in the SERPs for important queries that typically … Read more

How to measure the impact of AIOs on clicks and click-through rate

How to measure the impact of AI Overviews on clicks and click-through rate using third-party AIO data, the Google Search Console API, and Analytics Edge

May 28, 2025 Glenn Gabe

In this tutorial, I’ll show you how to use AI Overview data from Semrush, ahrefs, and Sistrix and combine that with GSC data exported via the Search Console API. The resulting spreadsheet could uncover the true impact to clicks and click-through rate based on AIOs ranking in the SERPs for your queries. At I/O last … Read more

Gemini with personalization is a step towards Jarvis.

Gemini with Personalization: Google takes another step towards Jarvis by tapping into your Search history for Chatbot answers. And just wait until AI Mode gets involved.

March 26, 2025March 26, 2025 Glenn Gabe

Google just released Gemini with personalization two weeks ago, which enables its AI chatbot to tap into your Search history to help answer questions. Back in February of 2023 I wrote a post about Google’s “Code Red” based on OpenAI launching ChatGPT. In that post I mentioned that AI chatbot advancements had us quickly headed … Read more

AI mode tracking in Google Search Console

How Google’s AI Mode Is Tracked In Google Search Console (Desktop and Mobile Examples)

June 18, 2025March 11, 2025 Glenn Gabe

Update: June 17, 2025 – AI Mode is now being tracked in Search Console.It’s official, AI Mode is now being tracked in Google Search Console (GSC). Google updated its documentation on June 16, 2025 and explained that AI Mode will be tracked in GSC, how the tracking will work, etc. First, Google explained that AI … Read more

How to track featured snippet prevalence as AI overviews expand

Are Featured Snippets Losing Their Feature? How To Track Featured Snippet prevalence over time (as AI overviews take over)

March 5, 2025March 3, 2025 Glenn Gabe

I’ve noticed a trend across a number of sites where the prevalence of featured snippets is dropping over time while AI overviews replace them. And that can obviously lead to a decrease in traffic since click-through rate from AI overviews is inherently going to be lower, and sometimes a lot lower. I haven’t seen this … Read more

The Twiddler That Didn’t Twiddle – How To Track Clicks and Click Through Rate For Google’s AI Overviews (if you have a manual action)

January 28, 2025January 28, 2025 Glenn Gabe

Yes, you read that correctly. There’s a loophole in Google right now where sites with manual actions are removed, or heavily demoted, from the 10-blue links but can still rank in AI overviews. And in a weird twist, that creates a unique opportunity to better understand clicks and click through rate for AIOs. That’s until … Read more

Mark Zuckerberg about machine learning classifiers.

Mark Zuckerberg Talks Classifiers, Confidence, and Algorithmic Collateral Damage (And it relates to Google Algorithm Updates)

January 16, 2025 Glenn Gabe

A recent appearance by Mark Zuckerberg on the Joe Rogan podcast provides a great explanation of how classifiers, confidence levels, and precision work with machine learning algorithms. He also covered how adjusting confidence can impact the amount of collateral damage occurring when updates roll out. And if you swap “Social” for “Search”, Zuckerberg could be … Read more