Almost four months since the last Product Reviews Update (PRU) rolled out, Google released the third in the PRU series on March 23, 2022. PRUs can cause a lot of volatility for sites with reviews content, and the first two were core update-like for some. With each PRU, Google is looking to continue its evolution … Read more
In July of 2021, Google issued a number of warnings for sites publishing medical content that went against its guidelines (for Google News and Discover). The potential for a manual action was clear and some publishers scrambled to figure out what to do. I mentioned this on Twitter in September: And six months from the … Read more
How Google is building a true Search assistant that can provide a wealth of recommendations based on the topics users are searching for. And it’s partially live now in Google Discover with a focus on products. I’m a heavy Google Discover user and have covered many of the features rolling out, or being tested by … Read more
Last month I published an article on Search Engine Land explaining how to use the new URL inspection API to build a multi-site indexing monitoring system. By using Analytics Edge in Excel with the new URL Inspection API from Google, you can check the indexing status for the most important urls across multiple sites on … Read more
Update: April 9, 2025I helped another site owner fix their favicon problem, which was based on a weird situation where the aspect ratio was off, but it didn’t seem off at first glance. Once corrected, the favicon returned to the search results. Learn more below. Update: October 25, 2024Google updated its favicon documentation clarifying aspect … Read more
Based on helping companies with major algorithm updates, I often have site owners reaching out about big drops in traffic (whether that’s from broad core updates, other major algorithm updates like the Product Reviews Update, technical problems, or other disturbances in the SEO force). When those drops happen, site owners are often extremely confused about … Read more
Update: May 2022I just published a post covering a number of findings from the March 2022 Product Reviews Update (the latest PRU to roll out). My analysis covers linking to multiple sellers, the use of video content, loopholes in the PRU, intent shifts, dueling machine learning algorithms, and more. —– The past month has really … Read more
While helping companies that have been heavily impacted by Google’s broad core updates, the topic of “authority” comes up often. And that’s especially the case for companies that focus on “Your Money or Your Life” (YMYL) topics. For example, sites that focus on health, medical, financial, etc. all fall under YMYL. If you’ve read my … Read more
When performing a competitive analysis, it’s smart to run a keyword gap analysis to determine the queries that competitors rank for that your site doesn’t rank for. It can often yield low-hanging fruit that your content team can execute on. As part of that process, it’s also smart to analyze Google’s People Also Ask (PAA) … Read more
There has been a lot of confusion and debate over the years about how to best handle pagination from an SEO perspective. It doesn’t help that Google changed on this front, which has led to even more confusion about the best path forward. For example, Google announced in March of 2019 that it stopped supporting … Read more
Imagine the following scenario… Excited about buying a new house, you decide to browse for a new kitchen table. So you fire up Google and start searching. You end up clicking through a search listing to view modern kitchen tables and land on the category page of an e-commerce site. But before you start to … Read more
© 2025 G-Squared Interactive LLC • All Rights Reserved
