Month: August 2019

NOT taking the (canonical) hint: How to estimate a low-quality indexing problem by page type using Google Analytics, Search Console, SEMrush, and Advanced Query Operators

During a recent crawl analysis and audit of a large-scale site that was negatively impacted by Google’s core updates, I surfaced an interesting SEO problem. I found many thinner and low-quality pages that were being canonicalized to other stronger pages, but the pages didn’t contain equivalent content. As soon as I saw that, I had … Read more