It ends up my blog post from last week about the drivers of word of mouth marketing had an interesting effect… no matter who I’ve spoken with recently about web marketing, we somehow come back to the 7 drivers listed in my last post! It’s a weird phenomenon. :-) Over the past week I’ve listened … Read more
Word of Mouth Marketing (WOM) has become a hot topic over the past few years in marketing. The web has helped foster the explosive growth of WOM, since it’s a powerful catalyst for spreading the word to targeted individuals in mere nanoseconds! Many companies hear about “empowering customer evangelists” and they want to jump right … Read more
Entourage on HBO If you have HBO, then chances are you watch Entourage. How can you not love this show, right? It gives you a view into the life of a big time actor in Hollywood and all the craziness that goes along with it. I’ve watched the show since its first episode and I’m … Read more
At least a few times per month I’m asked, “Which internet marketing channels do you believe are the strongest?” It’s almost impossible to answer this question without some context. For example, a company that sells toys is much different than a consulting firm looking for Fortune 500 clients, right? Each business will have its own … Read more
I’m a big fan of TIVO, but when HD Tivo’s are going for $800, I naturally had to take a look at the Comcast HD DVR. I wasn’t thrilled that I had to do this, but $800? I’ve been using Comcast’s On Demand service for years now, but wasn’t thrilled with the speed and the … Read more
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