In January of 2011, LinkedIn finally released its revamped ad platform titled LinkedIn Ads. Since January, I’ve been helping several clients build and launch campaigns that leverage the unique targeting capabilities that LinkedIn provides. For example, you can target by geography, industry, company, job title, LinkedIn group, etc. Based on this level of targeting, I’ve … Read more
I’ve had the opportunity to work extensively on several Google Grants, both from a strategy and execution standpoint. Google Grants can be a great asset for non-profits, as they provide $10K per month in free advertising from Google. In addition, non-profits that meet a certain performance level can apply for Grantspro, which offers up to … Read more
When speaking with local businesses about digital marketing, there are two topics that consistently come up (and for good reason). First, with the importance of SEO for generating new local business, companies want to know how to rank highly in local search (and across engines). Strong local rankings can often lead to increased exposure, more … Read more
In October of 2010, Google launched a major change to its local search listings.. As part of the implementation, there was a potentially big change for paid search advertisers. When Google displayed local listings (based on a query it deemed local in nature), it would show a map in the upper right-hand corner of the … Read more
If you follow my blog, then you already know how powerful I believe SEO Technical Audits are. To me, they provide the most bang for your SEO buck. Since I also work heavily in Paid Search, I end up performing a lot of SEM audits too. Paid Search has exponentially grown in complexity over the … Read more
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