social-media

How To Use Google Plus Ripples To Analyze Content, Sharing, and Influencers

Being neck deep in digital marketing, I can’t get my hands on enough data! Analytics is a core service of mine at G-Squared and I’m always looking for more sources of quality data (and tools that give me that data). Based on my experience over the past 16 years, I’m a firm believer that digital … Read more

How To Customize The +Snippet When Users Click The Google +1 Button To Share Content

Last week Google announced that the +1 button now enables you to share content with your connections on Google+. This is the natural progression for the +1 button, which hit the scene before Google+ (the platform) did. Similar to the Like button for Facebook, it makes sense that the content you +1 can get pushed … Read more

G-Squared News: Glenn Gabe in Direct Marketing News and Google Analytics Featured Articles

I rarely take the time to post updates on my blog about company news, as I try to keep The Internet Marketing Driver focused on providing helpful digital marketing posts! That said, I’m really excited about some recent G-Squared Interactive news and decided to post an update today. Direct Marketing News First, in July I … Read more

AdWords+ | The Effect of Google+ on SEM and Social Advertising

I’ve been heavily testing Google+ over the past week, and it’s hard not to be impressed with the new social platform. Google+ is extremely slick, includes outstanding functionality, and I especially like the way that Circles enable you to silo connections to control privacy. I understand that Google+ is new, so it’s not really a … Read more