mobile

How To Create a Custom Report in Google Analytics by Customizing a Standard Report [Tutorial]

Custom reports in Google Analytics are incredibly powerful.They enable you to tailor reporting, based on your own business, your own conversion goals, key metrics, etc.The problem is that custom reports can be confusing to create. You have metric drilldowns, dimension groups, report views, filters, etc. If you aren’t familiar with creating custom reports, the interface … Read more

How To Quickly View Mobile Visitor Performance in Google Analytics Using The New Mobile Reports [Tutorial]

As smartphone sales boom, and mobile traffic is on the increase, I’m finding many marketers are unclear about mobile visitor performance. I say this because whenever mobile comes up during conversations, I ask how well that traffic is converting, and I typically hear crickets (unfortunately). On a similar note, there are some marketers that are … Read more

Flixster – A Shining Example of a Killer Mobile App [Case Study]

As if we didn’t know Mobile was booming already, Google and others in the industry released some numbers that overwhelmingly confirmed that point. For example, this past week Gartner released a study that found over 428 million mobile devices were sold in the first quarter of 2011. Yes, that’s 428 million, just in just one … Read more

Mobile Visitor Trending and The Impact On Search Engine Marketing (SEM) Campaigns

All you have to do is look around you right now to see the power (and promise) of mobile technology. Everyone is holding some form of mobile device, whether that’s a smartphone like an iphone or blackberry, or a feature phone (which is a marketing term for a standard cell phone with relatively basic functionality). … Read more

SES NY 2010 Series: Augmented Reality and Mobile Marketing, An Interview With Rachel Pasqua of iCrossing

This is the second post in my SES NY 2010 series. The conference is only one week away and I’ll be covering it again via blogging and Twitter. As part of my coverage, I’m writing a few posts about sessions that piqued my curiosity. As I was scanning through the list of topics being covered … Read more