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How To Quickly View Mobile Visitor Performance in Google Analytics Using The New Mobile Reports [Tutorial]

As smartphone sales boom, and mobile traffic is on the increase, I’m finding many marketers are unclear about mobile visitor performance. I say this because whenever mobile comes up during conversations, I ask how well that traffic is converting, and I typically hear crickets (unfortunately). On a similar note, there are some marketers that are … Read more

Flixster – A Shining Example of a Killer Mobile App [Case Study]

As if we didn’t know Mobile was booming already, Google and others in the industry released some numbers that overwhelmingly confirmed that point. For example, this past week Gartner released a study that found over 428 million mobile devices were sold in the first quarter of 2011. Yes, that’s 428 million, just in just one … Read more