Month: May 2013

Penguin 2.0 Initial Findings – A Deeper Update, But Not Broader [Analysis]

Penguin 2.0 launched on Wednesday, May 22nd, and it’s an update that most SEOs have been eagerly awaiting.  Leading up to the rollout, all signs pointed to a nasty algorithm update that was going to be bigger and badder than the Penguin 1.0.  There was a lot of speculation about how aggressive it would be, … Read more

SEO Findings From Google’s Phantom Update on May 8th, 2013 | Was It Penguin 2.0 in the Wild?

In early May there was a lot of chatter in the webmaster forums about a major Google update.  Google wouldn’t confirm that it occurred (big shock), but the level of chatter was significant.  Not long after that, Matt Cutts announced that Penguin 2.0 would be rolling out within the next few weeks, and that it … Read more

Robots.txt and Invisible Characters – How One Hidden Character Could Cause SEO Problems

If you’ve read some of my blog posts in the past, then you know I perform a lot of SEO technical audits.  As one of the checks during SEO audits, I always analyze a client’s robots.txt file to ensure it’s not blocking important directories or files.  If you’re not familiar with robots.txt, it’s a text … Read more