Month: September 2012

How To Share Budgets Across Google AdWords Campaigns Using The New Share Budget Feature [Tutorial]

Google AdWords rolled out a new feature last week that will make the lives of some SEM’s easier.  The new shared budget option enables marketers to apply one budget to multiple campaigns (versus having to manage budgets for each campaign separately).  Shared budgets make it easier to maximize your total ad spend for paid search … Read more

SEM Competitive Analysis – The Power of Understanding Your Competition in Paid Search

There are a lot of moving parts to developing and managing SEM campaigns.  First, you need to develop a strong paid search strategy, perform keyword research, map out a robust structure for your campaigns and ad groups, determine budgets, create effective ads, etc.  After the setup phase, you will be neck deep in ongoing campaign … Read more