Last week I announced the “Search a Small Business” Holiday Giveaway from G-Squared Interactive. Since small businesses often move at light speed to keep their operations running, they sometimes don’t have the resources to stay on top of online marketing. So in the spirit of the holidays, I wanted to give a small business in … Read more
The holidays are always a great time to reflect upon the past year in online marketing. Looking back at 2009, it’s interesting to analyze how various companies utilized new technologies and marketing channels to increase sales and engage prospective customers. I feel fortunate to be in a position where I get to speak with many … Read more
I’m currently helping several businesses focused on local advertising with both SEO and SEM (Paid Search, PPC). Depending on the industry and market, Local PPC can be both extremely competitive and pricey. Of course, the upside is capturing those highly targeted clicks and turning them into paying customers, which could yield hundreds or thousands of … Read more
It’s hard to get through a conversation about online marketing right now without bringing up Google, Facebook, and Yahoo (among other popular companies). However, if you’re not heavily involved in online marketing, and you’re not close to the actual referring traffic numbers from Google, Yahoo, and Facebook, then their influence can easily become nebulous. It’s … Read more
Last week at SMX, Google announced a proposal to crawl AJAX. Although it was great to hear the official announcement, you had to know it was coming. Too many web applications are using AJAX for Google to ignore it! After the news was released, I received a lot of questions about what the proposal actually … Read more
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