Month: February 2012

How To Troubleshoot Authorship Markup When rel=author and rel=publisher Clash [Case Study]

Last year, Google rolled out authorship markup which displays author information (including a thumbnail image) right in the search engine results pages (SERPs). It can be extremely powerful and can absolutely make your content stand out. For example, here’s what a search result looks like for my post about bounce rate and exit rate. With … Read more

How To Add The Pinterest “Pin It” Button to a Website, WordPress Blog, or ecommerce CMS

There’s a good chance you’ve heard of Pinterest lately. It has been all over the news, as it’s growing like mad, and driving a lot of traffic to ecommerce retailers. If you’re not familiar with Pinterest, it’s a new social network/application that enables users to pin photos to virtual pinboards, organized by topic. Once pinned, … Read more

How To Use AutoCorrect in Microsoft Word 2010 and 2007 to Automate Frequently Used Words and Phrases [Tutorial]

In 2008, I wrote a post about how delaying email by one minute in Microsoft Outlook could save your job one day. It’s been a popular post on my blog since then, and I’ve received many emails from people explaining how that tip did save them. So, although I typically write about digital marketing strategy, … Read more