It’s hard to have a conversation about online marketing without bringing up both blogging and Twitter. Both have become critical components of a well-balanced online marketing mix (and for good reason). Blogs can be the anchor in a social media marketing strategy, enabling a company to humanize itself, provide valuable content for targeted users, and … Read more
Last week I announced the “Search a Small Business” Holiday Giveaway from G-Squared Interactive. Since small businesses often move at light speed to keep their operations running, they sometimes don’t have the resources to stay on top of online marketing. So in the spirit of the holidays, I wanted to give a small business in … Read more
The holidays are always a great time to reflect upon the past year in online marketing. Looking back at 2009, it’s interesting to analyze how various companies utilized new technologies and marketing channels to increase sales and engage prospective customers. I feel fortunate to be in a position where I get to speak with many … Read more
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