How To Track Flash In Google Analytics (GA) Using The Google Analytics For Adobe Flash Component (GAforFlash), Part 1 of 2

I wanted to start this post with some quick points about flash: * flash content can be extremely engaging. * flash apps are a great way to create something viral. * flash is currently used extensively on the web for everything from video to games to product demos. * Creative Directors love flash. * Brand … Read more

Google Analytics Benchmarking Data, Comparing Your Website Data to Industry Verticals

Earlier this month, Google Analytics added a new feature, the ability to view benchmarking data across verticals. The idea is to enable you as a website owner to compare your reporting to that of your industry as a whole or to other industries. You would obviously want to do this in order to glean insights … Read more

Site Search in Google Analytics, One More Weapon in Your Analytics Arsenal

If you run an e-commerce website, then you already know how important site search is to your business. As websites grow more complex, visitors love to use site search to find products on your website. So, how good of a job does your site search do at connecting visitors to the products that they are … Read more

E-Commerce Imaging Functionality with Lands End – Getting a Killer Look at Products While Shopping Online

We’ve all been there. You’re shopping online and find something you’re 95% sure that you want, but you need to get a better look at the product before you click “add to cart”. So you select “Click here for larger photo” but sometimes that yields inadequate images that don’t really build more confidence. Over the … Read more

Analyzing Your Holiday Email Marketing Campaigns Using Google Analytics

As the holidays approach, chances are you will be launching several email marketing campaigns. Busy holiday marketing schedules heavily rely on email to connect with customers, promote holiday sales and offers, and to drive revenue. With the flurry of emails you’ll be sending out, analyzing your campaigns is critical to improving their effectiveness. Utilizing a … Read more