AdWords+ | The Effect of Google+ on SEM and Social Advertising

I’ve been heavily testing Google+ over the past week, and it’s hard not to be impressed with the new social platform. Google+ is extremely slick, includes outstanding functionality, and I especially like the way that Circles enable you to silo connections to control privacy. I understand that Google+ is new, so it’s not really a … Read more

How to Use Plot Rows in Google Analytics to Quickly Trend Sources of Traffic or Keywords

Google Analytics v5 was released last month, which included several new and valuable features. For example, tracking events as conversions, custom dashboards, cross channel tracking, etc. That said, there is one new feature that hasn’t gotten much press, but is very handy. It’s called Plot Rows and enables you to easily trend rows of data … Read more

How to Target Product Listing Ads Using Filters and Product Targets [AdWords Tutorial]

In November of 2010, Google rolled out Product Listing Ads (PLA) to all U.S. advertisers. Product Listings Ads were a great addition to the AdWords arsenal, as they provide a stand-alone ad unit for products using photo thumbnails. The thumbnail is presented along with the product title, price, and merchant name. You can see an … Read more

Google +1, AdWords, and The Effect on Landing Page Strategy – Will Advertisers Be Penalized for Using Campaign Landing Pages

As you’ve probably heard by now, Google released its +1 social recommendation engine on Wednesday. There are several reasons Google is doing this, including trying to make search results more relevant, enabling you to recommend pages (and ads) to your social connections, and combating the Facebook Like button. At this point, your social connections are … Read more