Month: February 2024

The evolution of Google's HCU

5 ways that Google’s helpful content system could evolve based on the evolution of previous punitive algorithm updates like Panda and Penguin

Update March 20, 2024: Helpful content system baked into core ranking systems.The March 2024 core update rolled out alongside a spam update on March 5, 2024, and Google announced the helpful content system is now part of Google’s core ranking systems. That means there will not be additional helpful content updates (and the way the … Read more

Google Note experiment

How to find Google Notes for your website and what those Notes could signal about quality, UX, the ad experience, and more

Google released Notes as an experiment on November 15, 2023, which is essentially a global commenting system that can appear in the search results, in Discover, and now while browsing a webpage via “SGE while browsing”. It enables anyone that’s part of the experiment to post a note for a specific url and read Notes … Read more

How to find embedded YouTube videos that have been removed using Screaming Frog

How To Find Embedded YouTube Videos That Are Unavailable or Marked Private Using Screaming Frog

There’s nothing more frustrating than coming across articles containing YouTube videos that have been removed for some reason. It’s extremely frustrating for users and can easily elude site owners (especially on large-scale sites). And from an SEO perspective, addressing unavailable videos can avoid UX barriers and unhappy users. So join me as we go hunting … Read more