Month: January 2016

Surfacing Featured Snippets From Around The SEO And SEM Industry, And What I Learned Along The Way

Featured Snippets are fascinating to me. The reason is simple. Any time Google surfaces a specific url, treats it differently in the SERPs, and provides a significant amount real estate for that url, I tend to pay attention. And based on the SERP treatment I just explained, I’ve found that featured snippets can drive massive … Read more

Gather, Crawl, Freak, and Fix – How To Run A Quick Health Check Of Top Landing Pages When Seeing A Drop In Organic Search Traffic

It can be extremely frustrating when experiencing a slow decline in rankings and organic search traffic. Could it be an algorithm update, technical SEO problems, or something else? The fact of the matter is that it could be a number of serious problems causing the drop. And unless you can isolate the problem, it’s hard … Read more