Month: March 2015

Sinister 404s – The Hidden SEO Danger of Returning The Wrong Header Response Code [Case Study]

A few weeks ago, I was contacted by a small business owner about my SEO services. And what started out as a simple check of a website turned into an interesting case study about hidden SEO dangers. The company has been in business for a long time (30+ years), and the owner was looking to boost the … Read more

How To Identify A Mobile Rankings Demotion Using The New Search Analytics Report in Google Webmaster Tools

{Update: The Search Impact report was renamed to “Search Analytics” during the beta. The screenshots below will show “Search Impact” when the new report in Google Webmaster Tools is labeled “Search Analytics”.} April 21, 2015 is an important date. That’s the day when Google will begin using mobile friendliness as a ranking signal. There’s been a … Read more